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Special edition: beyond Big Tech – how news publishers approach social platforms
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Hello! I’m Anton, a senior editor at The Fix. This is a pilot version of our monthly special newsletter series where I’ll be curating The Fix’s new and archival coverage on one important topic. (If you have any feedback, please drop me a line at anton@thefix.media)
Today, let’s take a look at the variety of different platforms that journalists and publishers use to reach their audiences, especially as Facebook and Twitter have become less reliable partners.
In the wake of what feels like Twitter’s slow demise, LinkedIn emerged as the next preferred option for journalists and media leaders. As The Fix’s David Tvrdon wrote in a deep dive on the topic, LinkedIn’s focus on “connecting the world’s professionals” and features like the ability to grow a newsletter quickly and reliably, make the platform attractive to people seeking to reduce their Twitter usage.
While LinkedIn is the place where individual reporters and media managers have found themselves spending more time on, there’s a much bigger place where audiences can be found – TikTok. Although The New York Times just signed up on the platform, the majority of leading news publishers across many European countries maintain a strong presence there.
The latest ranking of top European publishers on TikTok, compiled by The Fix, shows that, although trailblazers have the upper hand (the two leaders, British tabloid Daily Mail and Spanish digital outlet Ac2ality, are hardly newbies at the top), it’s still possible to get on the bandwagon and build a substantial audience.
Then, there’s a host of other, smaller platforms, such as Twitch or Post – not always worth publishers’ time and money, but potentially interesting to follow and sometimes experiment with. Check out the “From The Fix” section to learn more.
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How LinkedIn became the next best option for journalists and media leaders after Musk took over Twitter
David Tvrdon
Microsoft-owned social platform for “managing your professional identity” has been growing in popularity for some time, and now it’s enjoying its special place
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How publishers can leverage LinkedIn to reach their audience – 7 tools
Bohuslav Romanenko
By not taking advantage of LinkedIn’s offering you might be missing out – even if you are not a business news outlet
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How Spain’s Ac2ality became Europe’s biggest TikTok news player
Teona Sekhniashvili
The media start-up has taken a lead in news on TikTok. Even top legacy will struggle to catch up
(August 2021)
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Is Post News a real Twitter alternative for journalists?
Anna Sofia Lippolis
Post, one of the platforms that emerged as an alternative to Elon Musk’s Twitter, brands itself as a place for civility and wants to make micropayments finally work
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“From gaming to journalism” – Twitch’s benefits for journalists
The Fix Team
Key points from Emilio Doménech López’s session at the News Impact Summit: The Future of Editorial
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The comeback of Appointment Internet: what we can learn from Geneva, the latest social app
Anna Sofia Lippolis
Geneva aims at building a better internet. What can we learn from it – and can it be useful for news media organisations?
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