TOP STORY Friday 24th Feb 2023
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Last Sunday saw the biggest night in the UK film calendar, as the stars of the screen descended on London’s South Bank for the EE BAFTA Film Awards, and Premier was there in force. Read on to find out more about what we were up to…
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Premier handled the PR campaign and media management for the Awards. Extensive campaign coverage resulted from the Longlists revealed at the start of January to the livestreamed Nominations Announcement, to interviews and appearances with the fabulous hosts Richard E Grant and Alison Hammond, and with this year’s BAFTA Fellow - the costume designer Sandy Powell.
BAFTA weekend kicked off with the Nominees’ Party the evening before BAFTA’s legendary red carpet welcomed over 200 nominees, with a staggering 250+ press and photographers covering the Film Awards from the red carpet, backstage winners run and media centre.
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Premier’s Personal PR Team had a successful BAFTA this year. Aimee Lou Wood attended as an EE Rising Star Nominee for her breakout performance in ‘Living’. Several Premier clients including Martin Freeman, Geri Halliwell-Horner, Lily James, Olivia Cooke, and Rosie Huntington-Whitely, presented awards. Supported by the likes of Valentino Couture, Lancôme, Bulgari, and Paul Smith, Premier clients appeared on several best dressed lists as they enjoyed the evening, moving on to the star-studded parties such as British Vogue and Tiffany’s Fashion and Film Party at Annabel’s.
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Premier’s creative team was also out on the BAFTA red carpet, filming interviews with the stars for The British Film Institute and ScreenUK. Premier’s footage was distributed across social media live on the night, and is also forming part of a major government-backed marketing campaign, promoting the UK screen sector to global audiences. Click here to find out more and to watch the film.
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Art lovers given the chance to see the world through the eyes of David Hockney at new immersive venue Lightroom
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This week Premier was at the opening of Lightroom, a new immersive venue for spectacular artist-led shows. The opening show was created in collaboration with world-renowned artist David Hockney, taking audiences on an unprecedented journey into his artistic world and vision. Featuring commentary from the artist and a specially composed score by composer Nico Muhly the show takes us from LA to Yorkshire, and up to the present day in Normandy, providing the opportunity to spend time in the presence of one of the great innovators of the art world. Click here to find out more.
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Samaritans open the No Filter Café, raising awareness of the power of small talk to save lives
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This week Premier worked with charity partner Samaritans to mark the launch of the latest phase of its Small Talk Saves Lives campaign, by opening the No Filter Café, a unique pop-up in the heart of Manchester Piccadilly station. The No Filter Café gives commuters the chance to pay for their morning brew not with money, but rather to exchange chit chat for their mocha or latte. The campaign is all about spreading the word that small talk is powerful and has the potential to save lives and was supported by presenter Gail Porter and Coronation Street actress Channique Sterling-Brown, who appeared on BBC Breakfast and across the media to promote the campaign. Click here to find out more.
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Fans of The Mandalorian given the chance to enter the world of the hit show in Disney+ pop-up experience
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This week fans of Star Wars series The Mandalorian were given the opportunity to enter the world of the show at THE FORGE, a unique experience which popped up in London’s Piccadilly Circus. Premier worked with Disney+ to create the experience, which featured themed photo opportunities, live music, a fully stocked cantina bar and live blacksmith demonstrations. THE FORGE was opened by showrunner Jon Favreau and star Pedro Pascal ahead of the release of Season 3 which has its UK premiere on Disney+ on March 1st.
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Hannah Peel performs her Mercury Prize shortlisted album live in special show at London’s Kings Place
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Last week saw musician Hannah Peel take to the stage at London’s Kings Place for her first show as the venue’s Artist in Residence. As part of the Sound Unwrapped series, Peel gave the live premiere of her 2021 Mercury Prize shortlisted album, Fir Wave, which received a rapturous reception from the audience. Hannah Peel will return to Kings Place for further shows throughout 2023, including some very special collaborations with some of her favourite artists. Click here to find out more.
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Star studded support line-up announced for The Lumineers biggest-ever UK show this summer
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Last week we broke the news that Rag’n’Bone Man, Ella Henderson, Billie Marten, and David Kushner will support The Lumineers on their biggest-ever UK show at Crystal Palace Park. The event will take place on Saturday 8th July as part of the band’s BRIGHTSIDE World Tour. The news made national newspapers and was featured on Virgin and Absolute radio. Click here to find out more.
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To find out more about any of these projects or if you would like to talk to us about anything else follow us on social media or drop us a line:
Tel: +44(0) 20 7292 8330
Email: hello@premiercomms.com
2 - 4 Bucknall Street, London, WC2H 8LA
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