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"There's a consumer shift towards certain things. And that's leading to some of these acquisitions, but also just some innovation." 


–   Jerry Smiley //  Strategic Growth Partners

Baking Industry Update & Top Trends 

What’s the latest trends and biggest topics in the baking industry right now? After a disruptive few years, with aftershocks still impacting businesses and consumers, there’s a lot to talk about.

To give a fresh and informed perspective, your BAKED in Science host Mark Floerke brings on guest Jerry Smiley. No stranger to the food industry, Jerry’s career includes brands such as Quaker Oats, Heinz, Sara Lee and Technomic. In 2000, he founded Strategic Growth Partners, Inc., a management-consulting firm dedicated to the food industry.

Mark and Jerry discuss the top trends and updates they’ve been keeping an eye on over the last year or two. One pandemic-driven shift is an increase in mega-mergers and acquisitions, whether it’s people wanting to get out of a business or smaller brands expanding their reach. A consumer behavior shift is also impacting this trend.

Other bakery trends covered include:

  • Nutritionally advantaged products
  • GMO products and crops
  • Plant-based products
  • Sustainability
  • Other innovations

Listen to the Full Conversation:

BAKED IN SCIENCE EP 63: BAKING INDUSTRY UPDATE

The Longer Bake

Check out these resources for a deeper dive: 
  • Read all about using plant-based protein 
  • Watch this video on baking high protein and vegan products
  • Download a paper on innovating your bread line
  • Check out this podcast episode on sustainability in baking 

// BAKERpedia. Shared Knowledge. Freely Accessible. // 

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