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WE DO LIKE A 'NEVER WAS ACTUALLY FOR SALE' BOOK. MASSIMO OSTI MADE THIS ONE IN 1986, PACKED WITH EIGHT YEARS OF C.P. COMPANY DESIGN AND ADS. THE PHILOSOPHY OF A BRAND IN PHOTOCOPY. ALSO KNOWN AS THE RAREST MENSWEAR REFERENCE ON THE PLANET.


The title page of a self-published, privately printed two-hundred-and-sixty-page mimeographed masterwork! 
 

The covers. Bound in cloth. It's huge. 30 x 40cm. Single volume voluminous. Inside, it is completely out of this world class. 
 

A-mazing! Deep V necks and cable knits on the photocopier. From L'Uomo Vogue, 1986 (original photo Torkil Gudnason).
 

Blown-up details from photoshoots. This one the legendary Aldo Fallai in 1983. 
 

Full looks from photoshoots. Child star is such a good look! Great credit too: Catalogo Yanky Fashion, Giappone - Collezione primavera/estate, 1986
 

Practical Styling. Pencil in the mouth and more in the pocket. Reading glasses for the too-young-to-need-them model gets a double tick. Photo Fabrizio Gianni, 1981.
 

And Mickey Rourke! C.P. Company design always was legend but when it's worn by legends, well, we don't know what the word is! This originally from Per Lui, 1986 - Photo by Frédérique Veysset.
 

Don't know what this advert looked like before it was xeroxed... maybe exactly the same. 1979 (best year ever!).

This book is largely undocumented. It could be a never-see-it-again book. Which is the one reason you need (alongside the fact that it's fabulous) to own it. Gasp at the price on the red button below. 
 
I LOVE IT, Want IT, Need IT, THANK YOU!

...AND FROM 2012. THE ORIGINAL BLUE FIRST EDITION OF IDEAS FROM MASSIMO OSTI. NOW THIS IS A MOST HANDSOME BOOK.


Yes. That is great type design. The book deserves it. Big time. 
 

You probably know this book. It is FULL of C.P. Company archive designs. A brown softcover version was reprinted in 2017. You probably also know that the blue one is the only one - of course it is!
 

We are taking the opportunity now to show a different side to the book. Like this idyllic working interior. 
 

Or Madonna in a white C.P. Company shirt photographed by Herb Ritts. 
 

Or (what could be but isn't) Kate Bush in C.P. shooting get up. Those yellow gloves! Wow! Wow! Wow! Wow! Wow! Wow! Unbelievable! (to quote Kate's 1978 song Wow!).

We have two copies of the 2012 superbook - both mint in shrink and another mint, not in shrink. That should be more than enough for everyone. 
 
HIT ME UP On THE PRICE OF This ONE Please

SUPERBOOKS & AMAZINES. THE POWER LOOK AT HOME IS THE POWER BOOK AT HOME!! AND WOMEN ON WOMEN AND PARIS AND BRITNEY COVERING NEWSWEEK. THE GOOGLE VOL.1 BOOK IS BACK! AND SOMEWHERE DOWN THERE, PICNIC AT HANGING ROCK


Wait. They get better!
 

Awesome fire power. 
 

The best books in the recent history of the world no less. There are 1,300 more on the red button below. 
 
THIS IS Me SUPERBOOK Shopping AROUND THE World!

TWO VERY RARE BLACK HATS HAVE APPEARED ON THE STORE. A GOOD OMEN WE THINK. AND, IF NOT, THEY'LL BE SOLD OUT SOON ENOUGH ANYWAY :)


Very black. 
 

Just as black. Rare in this colourway and we only have a few. See these and all the IDEA hats on the suitably black button below. 
 
Total Blackout ORGANIC COTTON Hats For ME!

THE IDEA SIGNED STORE. SIGNED BY EVERYONE WHO WHO WAS ANYONE IN THE WORLD OF FASHION, ART AND DESIGN. AND YES, JOHN MCENROE IS OUR KIND OF ARTIST! SIGNED WITH HIS GENIUS LEFT HAND.  


Yes. All signed.
 

THIRTY times WOW and that is not even a third of it! 
 

FORTY-FIVE times WOW and that is not even a quarter of it! 
 
SIGNED Books ARE Like BOOKS BUT Better!

Visit IDEA
[check with stores for opening hours]

Dover Street Market London
18-22 Haymarket

Dover Street Market Los Angeles
606-608 Imperial Street
Los Angeles, CA 90021

Dover Street Market Ginza
Ginza Komatsu West
6-9-5, Ginza
Chuo-ku, Tokyo 104-0061

Dover Street Market New York
160 Lexington Avenue
 

IDEA
www.ideanow.online
info@contactideanow.com

(Office) IDEA Books Ltd
101 Wardour Street
London, W1F 0UD
Tel: +44 (0) 203 664 9074

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