NORDIC BRIDAL HOUSES AND THE REGION’S RETAILERS
TOGETHER AT EUROPEAN BRIDAL WEEK
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Victoria & Vincent, one of Finland’s key bridalwear houses, has long placed the policy of price-accessibility up there as key to its success, with collections retailing at around 30% less than expected. And that means that this family business not only attracts a big, enthusiastic audience, but also that their delighted brides spread the word amongst their friends, bringing in the next round of soon-to-be-weds.
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And the brand’s website does a brilliant job, too, particularly with its Wedding Dress Guide, which explains everything, from costs, to wedding planning, to that all-important dress choice. A long-time exhibitor at European Bridal Week, Victoria & Vincent’s newest collection will delight stockists – and, of course, their budget-aware brides in search of their dream dress at a price that makes sense.
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Expect to see fine fabrics, superior fit and on-trend details – some great necklines, sleeve features and detachables, as well as gowns designed to make the most of feminine curves.
Victoria & Vincent is looking forward to this year’s event in Essen that will bring together more than 500 brands from across the world, and many thousands of retailers looking for the best.
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Buyers from the Nordic countries visiting the show will be able to take advantage of the dedicated lounge, a special EBW highlight that serves as a place for exhibitors and show visitors alike to mix, mingle, make contact with existing colleagues and form valuable new relationships. Anders Wallgren, president of Nordic Bridal Media says that the lounge is where retailers can gather, relax, review and consider key decisions away from the busy exhibition floor.
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Read the full interview with Anders Wallgren in BridalBiz, the magazine that will let you in on all the secrets that will unfold as the doors to northern Europe’s key trade event open.
Messe Essen will be buzzing like never before when northern Europe’s biggest show opens its doors for a full three days, 1-3 April. Get prepared for your three day stay in Essen, Germany, already and make sure to pre-register online for European Bridal Week today.
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