Focus to flourish: the secret ingredient for impact.

It’s proven: you cannot grow significantly without intense focus. McDonald’s sold one billion burgers before fish. Apple made computers for 25 years before the iPod and iPhone. And of those unicorn nonprofits that hit $50 million in annual turnover, 90% raise the bulk from a single type of donor. So learn how narrowing tightly helps maximize funding.

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The 10 stages of brand communication.

Stage 1 is beginner: saying what you do clearly. And stage 10 is influencer: using your platform to motivate others to take action. But there are eight levels in between. How does your organization rank?

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Seven tips for working with designers.

We hear from clients often — they struggle to manage freelance creatives. Even with a good brand strategy in hand. Here’s a list of tips. Our favorite? Phrase feedback as problems, not solutions.

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Soaring education outcomes in rural Kenya.

Next week we kick off a new consulting engagement with Flying Kites. They operate an education hub in rural Kenya to improve student outcomes. How? Tackling gender gaps via Girls United Clubs. Upskilling teachers through digital literacy. And supporting healthy students with school meals. It’s our 12th all-time education nonprofit client (an accidental specialty) — so we’re eager to get stuck in.

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CLOSING THOUGHT

You don’t need more data in your communications.

Go find:

– Stories
– Testimonials
– Visual case studies

Most audiences want a story they can remember, not a fact to memorize.

“People would rather believe than know.” — E.O. Wilson

We build nonprofit and foundation brands that maximize funding and advance social justice — through consulting, training, and guides.

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