Hey there <<First Name>>!

I'm reaching out to you today because we've been unable to process payment to renew your Between The Lines subscription.

If we don’t act fast, you risk missing out on the funnest, coolest (ahem!) newsletter, exclusive columns and in-depth special reports sent straight to your inbox, that keep you up-to-date on the most import news, gomen antics and politicos politicking.

Don’t forget, with a new government and 6 state elections coming up this year, you don’t wanna miss out of what’s going on.

No need to fret, there are usually a few simple reasons this could've happened: Perhaps your card has expired, or you received a brand-spankin' new card from your bank. Or, you may've remembered to update your payment details in your BTL account, BUT forgot to set the new card as default and delete the old card.

If none of the above applies to you, do call your bank. But in case you need it, here's a step-by-step guide on how to update your payment deets:

You can always hit 'Reply' to this email and let me know if you need our help with this/ if you have any questions regarding your account.

Do update your deets pronto to avoid cancellation of your BTL subscription!

More importantly, we truly value your readership and would hate to see you go.

Best regards,
Darshini Kandasamy
Between the Lines, CEO