Bed frame competitors Rize and Glideaway have joined forces in a new entity to boost customer service. Read more about how the merged companies have become a complete bedding resource for retailers.
Serta Simmons Bedding’s Tuft & Needle brand is building on its Mint mattress line with the addition of a hybrid model. It features individually wrapped springs for motion control, plus nanocoils for support and pressure relief.
Bedding resource Malouf Home says it has updated its website to “convey the elevated nature of the products.” The site connects shoppers to retailers through a dealer locator and has new marketing assets for retailer to use.
The president of Spring Air International reflects on the latest Better Sleep Council research showing that consumers are replacing their mattresses sooner and that hybrids are gaining market share.
The Mattress Recycling Council, which runs mattress recycling operations in California, Connecticut and Rhode Island, recently celebrated recycling its 12 millionth mattress.
Messaging that’s consistent is stronger and will be more effective. Gerry Borreggine gives you the "Inside Track" on how to build your messaging that will deliver success with your next promotion.
A well-crafted value proposition tells consumers exactly why they should buy their next mattress from you. We give you tips for drafting and implementing such a statement for your retail operation.
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