PREMIER HEADS TO DISNEYLAND PARIS FOR GUARDIANS OF THE GALAXY VOL. 3 EUROPEAN GALA EVENT

A team from Premier headed to Disneyland Paris for the Guardians Of The Galaxy Volume 3 European Gala Event. Journalists from across EMEA were invited to spend two nights at the park with a full itinerary of the best Disney has to offer. Saturday saw Guardians talent Chris Pratt, Zoe Saldana, Karen Gillan, Pom Klementieff, and director James Gunn participate in a TV junket before being joined by Vin Diesel (Groot himself) for a spectacular photocall and media line in the Avengers Campus. Later Saturday evening guests were treated to a phenomenal projection and drone show followed by a party into the small hours. Print interviews and a press conference took place on Sunday at Le Bristol Hotel in central Paris. Teams from across Disney Studios and Parks came together to create a monumental event, and we are proud to have handled press junket logistics, interview nominations and schedules, and the incredible photocall and media line, to help make the weekend a huge success.

DEAD ISLAND 2 LAUNCH CAMPAIGN MAKES HEADLINES

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Dead Island 2 drop-kicked its way to the top of the UK videogame sales chart last week and to support the launch, Premier created an in-universe inspired campaign for a very much real-world based insurance product. Partnering with UK Life Insurance brand DeadHappy, our Dead Island themed policy addition instructs your nearest and dearest to go to LA for a zombie cocktail fuelled party in your honour - before it becomes the less hospitable HELL-A you see in the game. 
 
Coupled with insights based around what Brits most want (and don’t want) from their afterlife planning, our story has seen coverage far and wide with national pick up including The Sun, The Independent, The Mirror, Daily Star as well as hits across key gaming channels such as IGN, Eurogamer, VGC and Dot Esports.

EDINBURGH INTERNATIONAL FESTIVAL ANNOUNCES 2023 PROGRAMME

Earlier this week Premier announced the programme of the 2023 Edinburgh International Festival, which brings together three weeks of music, theatre, dance and opera from 4-27 August. This year marks the first with new Festival Director Nicola Benedetti at the helm. Check out the programme here.

INTERNATIONAL BOOKER PRIZE SHORTLIST REVEALED AT THE LONDON BOOK FAIR

Last week, Premier managed the International Booker Prize 2023 shortlist reveal at the London Book Fair which was livestreamed across the globe. Premier announced the shortlist to international media, generating broadcast, print and online coverage across Argentina, Canada, New Zealand, Switzerland, Nigeria, Thailand, Brazil, Japan, the UK and US. Highlights include New York Times, Financial Times, The Korea Times, Book Riot. The shortlist announcement continued to raise global awareness and momentum for the ceremony coming up in May. Click here to contact Premier and find out more.

GUYS & DOLLS EXTENDS ITS CRITICALLY ACCLAIMED RUN AT THE BRIDGE THEATRE

Nicholas Hytner’s critically acclaimed immersive production of Guys & Dolls is extending booking to 24 February 2024 at the Bridge Theatre. In the innovative production The Bridge Theatre is transformed, with seating wrapped around the action while the immersive tickets transport you to the streets of Manhattan and the bars of Havana in the unlikeliest of love stories. Click here to find out more

BBC PROMS ANNOUNCES EXCITING 2023 LINE-UP FEATURING PREMIER CLIENTS

Premier’s Classical team revealed that the Bournemouth Symphony Orchestra and its Artist-in-Residence Felix Klieser – a horn player who plays using his feet – will be part of the 2023 BBC Proms line-up. They’ll be performing two concerts, one of which will be broadcast on BBC TV and the other is a mid-morning BSL-interpreted ‘Relaxed Prom’.

ANIME EPIC SUZUME A HIT AT UK CINEMAS

Premier worked on the publicity campaign for Makoto Shinkai’s latest anime epic, Suzume, which was released in cinemas on 14 April. The film which involves a talking chair, an apocalyptic cat and a picturesque roadtrip generated some excellent coverage including a cover feature in Sight & Sound as well as a slew of positive reviews (it’s currently 96% fresh on Rotten Tomatoes!). Suzume is set to be Shinkai’s best performing film in the UK, outperforming his previous features Weathering With You and Your Name. 

GRIPPING THRILLER MALPRACTICE LAUNCHES ON ITV AND ITVX TO CRITICAL AND FAN ACCLAIM

Premier has been working on Malpractice, which launched this week on ITV and ITVX. Produced by World Productions and starring Niamh Algar, critics and viewers have praised the gripping and nail-biting medical thriller written by Grace Ofori-Attah and directed by Philip Barantini for its authenticity and phenomenal acting. 

FIRST IMAGES REVEALED FROM THE GALLOWS POLE, THE UPCOMING SHOW FROM SHANE MEADOWS

On Wednesday, we released the first images of Shane Meadows’ The Gallows Pole, coming soon to BBC Two and iPlayer. Based on the book by Benjamin Myers, Shane Meadows fictionalises the remarkable true story of the rise of David Hartley and the Cragg Vale Coiners. Set in the moorland hills of 18th Century Yorkshire, the drama follows the enigmatic David Hartley played by Michael Socha (This Is England, Papillon) as he assembles a gang of weavers and land-workers to embark upon a revolutionary criminal enterprise that will capsize the economy and become the biggest fraud in British history. 

HARLAN COBEN’S FOOL ME ONCE OFFERS FANS FIRST LOOK 

Premier is working with Quay Street Productions and Netflix on Harlan Coben’s Fool Me Once. The new Netflix drama, which is currently in production, stars Michelle Keegan, Adeel Akhtar, Richard Armitage and Joanna Lumley and will air later this year. The imagery released follows the Netflix industry event "See What's Next".

THE STARS COME OUT FOR SPECIAL SCREENING OF NEW VIAPLAY ORIGINAL FILM HILMA 

We hosted a special screening the UK release of Viaplay Original Hilma. The film, which explores Hilma af Klint's enigmatic life, now recognised as one of the Western world's first abstract artists, starring Lily Cole, Maeve Dermody, Catherine Chalk, Jazzy De Lisser, Rebecca Calder and Lukas Loughran (pictured), is available to watch now on VIAPLAY UK. 

AWARDS GALORE FOR PREMIER’S PERSONAL PR CLIENTS

These last couple of weeks, the Personal Team have been celebrating some exciting wins. Last Sunday, our client Nicôle Lecky attended the BAFTA TV Craft Awards where she won the award in the category of ‘Original Music: Fiction’ for her critically acclaimed BBC mini-series Mood. Additionally, our client Peter Morgan attended the Critics Circle Theatre Awards where he won the award in the category ‘Best New Play’ for Patriots. Written by Peter, the play follows billionaire businessman Boris Berezovsky (played by Tom Hollander) from the president’s inner circle to public enemy number one, who guides Vladimir Putin to Russian Presidency. Also last week, our client Jude Law completed press and attended the global premiere for his upcoming Disney+ film Peter Pan & Wendy. The film will stream 28 April on Disney+.         
To find out more about any of these projects or if you would like to talk to us about anything else follow us on social media or drop us a line:

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