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A recap on the freshest influencer media produced each week. Consider this your influencer marketing farmer's market. |
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Read Time: 5 Minutes Missed last week? Read Here |
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The Future of YouTube Shorts |
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With the continued focus on the future of TikTok as a platform (including this recent piece from TikTok themselves), questions start to arise on what else would be viable if TikTok went away overnight.
Our own thought internally is that Reels is the obvious suitor, there still continues to be fascinating analysis on YouTube Shorts and their viability, including this one from Paddy Galloway, who was given access to YouTube data. |
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This study was conducted across 33 YouTube channels in different niches with 5,400 Shorts included and uncovered that while Shorts has a ways to go, it’s a significant channel for growth. |
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Where can Influencers and Creators turn next? |
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With TikTok’s future still under debate, we also wonder how creatives can continue to monetize their profile in other ways if they were to lose their platform. We've compiled the following case studies on various influencers who have utilised their social media reach to create viable long-term careers. |
Sammy Robinson rose to fame during the peak YouTube beauty vlogger era, and has since grown her profile across Instagram and TikTok. In 2020, she founded her own clothing label; One Mile.
For influencers involved in the fashion and lifestyle landscape, harnessing follower attention to start a personal brand could a viable next step in career growth. |
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| After appearing on two seasons of MasterChef Australia, Khanh Ong began posting to TikTok and quickly amassed 350K+ followers. Since his rise to fame, Khanh has also competed on Survivor Australia, released his own cookbook and opened his own restaurant; The George on Collins. This year, Khanh also announced he is hosting his own SBS cooking show; Khanh Ong's Wild Food.
His success should provide inspiration for other food creators and influencers on how to extend their talents beyond social media. |
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The Inspired Unemployed have remained at the forefront of Australian internet culture since they started posting skits in 2019. In 2021, the pair joined forces with Torquay Beverages Co, to launch Better Beer, a zero-carb beer brand that is now the fastest-growing beer brand in Australia.
Leveraging their fan base, The Inspired Unemployed were able to identify a successful business venture that still tied into their personal branding. |
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| Ivy Mullins was offered a PR position at Beginning Boutique after posting a series about ‘PR Moves’ she would make for different brands to TikTok. The videos went viral and multiple brands requested a video from Ivy. Since starting at Beginning Boutique, she has continued to share her PR moves and also hosts a podcast for the brand.
Any influencer or creator that shares knowledge surrounding their niche could be looking to leverage their platform for a formal job in their industry of interest.
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Tours Galore |
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A bunch of digital-first talent have launched tours in the last week and we suspect that this will continue to be a growing domain for digital talent over the next 12-18 months as fans want more access.
Swag on The Beat will be performing their live sketch show Unplugged across Australia and New Zealand. Presale tickets are available HERE.
Sez is launching her debut acoustic tour along the east coast this evening. In the meantime, you can enter her giveaway to win 2 free tix to SEZ ON TOUR, plus a custom song written by hers truly, via HERE.
Will Gibb, Lachlan Fairbairn and Jaxon Fairbairn are launching presale tickets tonight at 5pm AEST for their joint comedy tour An Evening with Gibb and The Fairbairns. Presale tickets can be accessed by entering their comp where you could be in the running to win a meet & greet with the boys. You can enter HERE. |
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One Day Dream have signed fashion and lifestyle influencer Jessie Massoud. For collaborations, get in touch via michelles@onedaydream.com.au. |
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AiMCO has named Social Law Co. founder Tegan Boorman it’s new chair, and Hello Social managing director Sam Kelly joins as a new deputy chair. Read more HERE. |
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In response to recent government scrutiny, TikTok Australia published a ‘factcheck’ titled The Truth About TikTok: Separating Fact from Fiction. |
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Earlier this year, The ATO cracked down on income tax declaration related to influencer gifting. Now, they are using data matching technology to monitor this via social media profiles. Learn more HERE. |
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Click Media has signed content creator and streamer Milkberry. For collaborations, get in touch via @clickmedia.group. |
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The Macfarlane Brothers have been awarded 1st place in Round 2 of the Young Lions. They'll be representing Australia in Cannes at the International Festival of Creativity in June this year. |
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Instagram is now allowing users to place up to 5 clickable links in their bio. The feature began rolling out in October and is now accessible to all profiles. |
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Bella Management have signed activist and influential speaker Tarang Chawla. For collaborations, get in touch via https://www.bellamanagement.com.au/ |
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Tully Smyth has partnered with Monash IVF to help normalise the journey of egg freezing. |
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We hoped you enjoyed browsing everything we shelved this week!
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