In The News: Loyalty, Lipstick & Labour Markets

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Here is a selection of Eighty20's recent thought leadership articles and interviews from the national press. They cover loyalty programme design, gamification, the lipstick effect over Mother's Day and the latest unemployment stats showing key segments of the E ighty20 National Segmentation (ENS) under pressure.

Elementary occupations sector among hardest hit by unemployment

In light of the recently released unemployment figures, Eighty20 unpacks Elementary Occupations which make up 25% of all employed people in SA.
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Lipstick effect set to help drive beauty sales this Mother’s Day

The South African beauty and personal care market is valued at about R70 billion, with the fragrance, skincare and cosmetics categories expected to grow about 10% in 2023.
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Loyalty Programmes are helping consumers make it through the month

As South Africans continue to feel the crunch from the cost of living crisis, many are looking at loyalty programmes as their saving grace.
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Gamification and other trends are gaining popularity

Some of the biggest trends in the loyalty space locally and internationally have focused on digital engagement, primarily through mobile integrations and applications.
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Working out what makes a successful programme

There is no one-size-fits all when it comes to what constitutes a successful loyalty programme and every potential offering needs to be linked to the needs of its current and future customer bases.
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Eighty20 is a data-driven consumer analytics and research business helping leading brands to execute customer centric strategies like loyalty programmes, that are loved by customers and profitable for business. To keep up to date with our latest news, follow us on LinkedIn.

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