WINNER OF THE INTERNATIONAL BOOKER PRIZE ANNOUNCED
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The International Booker Prize, the most significant award for a single work of translated fiction, was awarded on Tuesday at Sky Garden. The winning novel Time Shelter centres on the first ‘clinic for the past’ for Alzheimer’s sufferers, where patients go back in time to unlock what is left of their fading memories. Premier is the retained agency for the Booker Prize Foundation, handling PR and event management for the prestigious prize.
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As well as organising shortlist readings at the Southbank Centre last week, Premier produced the winner’s ceremony which was attended by over 180 guests and VIPs. Premier was tasked with sourcing, designing, and managing a tailored event elevating the traditional concept and bringing a new/modern lease of life to the awards. The resulting press office activity, red-carpet and schedule of interviews led to international coverage in countries including the US, UK, France, India, Bulgaria, Germany and Portugal, to name a few.
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PREMIER’S PERSONAL CLIENTS HIT THE CANNES RED CARPET
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This week, a number of Premier’s personal PR clients took to the carpet at the 2023 Cannes Film Festival. Jude Law attended for the premiere of Firebrand, his upcoming period film about the marriage of Katherine Parr and Henry VIII. The film was selected in competition at this year’s festival and also stars Premier client Eddie Marsan. Also at the festival was Rosie Huntington-Whiteley who attended the premieres of Club Zero and Asteroid City. She later attended the Dua Lipa x Versace La Vacanza fashion show and the Graydon Carter x Warner Bros & Air Mail party. The festival will conclude with Kate Winslet attending the L’Oréal Paris x Cannes’ annual Lights on Women dinner, a dedicated award for female short-film Directors. Finally, Geri Halliwell-Horner will be in Cannes for the launch of her upcoming film Gran Turismo and will be joined by her fellow castmates on the carpet for the closing night of the Cannes Film Festival.
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RETURN OF CULT GAMING CLASSIC MARATHON REVEALED DURING PLAYSTATION SHOWCASE
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Premier’s gaming client Bungie, best known for its sci-fi multiplayer shooter Destiny 2, has announced a brand-new, player-vs-player extraction shooter called Marathon. A reboot of a game trilogy that Bungie produced in the 1990s, this 21st century take on a fondly remembered cult classic was revealed during the PlayStation Showcase of May 24 with a highly stylish and attention-grabbing trailer, which rapidly spread across social media and the games press. Marathon is coming to PC, PlayStation 5 and Xbox Series X/S in the future, with Premier supporting across further announcements. Watch the game’s arresting reveal video here.
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THE KARDASHIANS IMMERSIVE AIRSTREAM EXPERIENCE TAKES A TOUR OF LONDON
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Premier was touring London this week with a one-of-a-kind immersive experience celebrating the launch of The Kardashians Season 3 on Disney+. Premier gave press an exclusive preview of The Kardashians Airstream Experience before its grand opening to the public in London and Manchester from this weekend. With exclusive clips from the new season playing, “glam-stations” and your very own “Kardashians Konfessional” moment, the experience is not to be missed for any Reality TV aficionados.
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FOUR FLOOR TOWNHOUSE TRANSFORMED INTO SPECTACULAR BRAND EXPERIENCE INSPIRED BY THE LITTLE MERMAID
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Premier worked with client Disney to fully transform a four-floor townhouse on Greek Street in Soho, creating a magical world of wonder in celebration of brand partnerships linked to the release of new film The Little Mermaid. Kiko Milano, Sally Hansen, Ocean Bottle Farai and Matell were all housed for one night each within the experience, with each brand given their own activation. Each of the floors of the townhouse were dressed in bespoke paper coral sculptures, scallop shell rugs, pastel furnishing and all the windows tinted with iridescent film, inspired by Ariel’s tail. Guests enjoyed hair styling, make-overs and nail art, all while sipping a pina colada.
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PROMOTING EDINBURGH INTERNATIONAL FESTIVAL WITH JAKE BUGG
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Premier has been working with Jake Bugg to promote his show at the Edinburgh International Festival this August. The work included setting up a promo day which featured a live appearance on Chris Moyles’ Radio X breakfast show.
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GARY LINKER RETURNS WITH SEASON TWO OF HIS ITV GAMESHOW
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The team at Premier has loved working with football and TV royalty Gary Lineker for his quiz show, Sitting on a Fortune. Season 2 of the show returns to our screens this Sunday at 7pm on ITV1 and ITVX. Premier managed a full publicity campaign, with Gary conducting interviews about the show across radio, TV, print and online.
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PREMIER EXPANDS ITS OFFERING WITH LAUNCH OF PREMIER SPORT, A NEW DEDICATED SPORTS COMMUNICATIONS DIVISION
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This week Premier announced the launch of Premier Sport, a new integrated practice specialising in working with sports brands, rights holders and individuals. The launch comes off the back of Premier recently being named the UK’s number one consumer agency in PR Week’s Agency 150 rankings and is the latest in a series of expansion areas for the business after the launch of Premier North and our new music division earlier this year. Check out the video at the link here to find out more.
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PREMIER SHORTLISTED IN FOUR CATEGORIES AT THE 2023 PROLIFIC NORTH AWARDS
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We are pleased to share that we have been nominated in four categories in the Prolific North Creative Awards 2023, following the launch of Premier North, our Manchester office. The award nominated work was our pop-up “No Filter Café” experience for charity Samaritans, which took over Manchester Piccadilly Station earlier in the year. The project is shortlisted for Best Campaign, Best Experience, Best Campaign for Good and Best Brand Partnership.
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To find out more about any of these projects or if you would like to talk to us about anything else follow us on social media or drop us a line:
Tel: +44(0) 20 7292 8330
Email: hello@premiercomms.com
2 - 4 Bucknall Street, London, WC2H 8LA
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