Partner Update

Issue 99

May Partner Update

Summer is fast approaching and we hope that the beautiful Lancashire weather, shining on us at the moment, has been good for business. This month has seen the reopening of Valhallah at Pleasure Beach, following a four million pound restoration and the opening of the world's first Gruffalo and Friends Clubhous e, the exciting latest addition to the Merlin Blackpool family. This will no doubt be a firm favourite with families this summer.

In May we welcomed new Visit Lancashire partners Fishergate Shopping Centre, an exceptional mix of stores, located in the heart of Preston’s city centre. We also welcomed three Greene King family friendly Lancashire pubs - Lord Derby and Town House in Lytham St Annes and Station Promenade in Morecambe. We thank our new partners for their support and look forward to working with them in the next twelve months and beyond.

This partner update includes news and opportunities, including, Visit Lancashire summer campaign, Lancashire Growth Strategy update, How's Business Survey and much more.

Visit Lancashire News & Opportunities

Visit Lancashire summer campaign

This year's summer campaign will include a bumper summer guide, focusing on experiencing your ‘Greatest Days’ in Lancashire, to coincide with the new film release of the same title, filmed in Clitheroe. This will focus on those once in a lifetime experiences, creating memories and enjoying all that Lancashire has to offer.

Activity will engage both existing audiences as well as those who have not considered our great county before.

Partner's packages start from £50.00 + VAT.

Find out more

How's Business Survey

Help us better understand how business is for partners right now. What are your key challenges and your predictions for the coming months?

Your responses will help us make sure that Lancashire’s tourism sector is represented as we respond to a call for information from DCMS (Department for Culture, Media and Sport), the government agency responsible for tourism).

Take the survey now

Visit Lancashire Press Coverage
The Guardian and i news.
May 2023

As summer approaches, Marketing Lancashire have been invited by national press for contributions and suggestions for for articles about the coast/seaside. Blackpool and Lytham St Annes have been featured as one of 'eight UK resorts close to peaceful beaches' feature, with Best Western Glendower Hotel featured, among other venues.

Of the eight northern eateries listed in the i news article 'Where to eat by the seaside' two were put forward by Marketing Lancashire as Lancashire 'gems'. This national coverage is a great way to start the summer in the Year of the Coast.

Read the Guardian article
Read the i news article

Visit Lancashire press coverage.
The Mirror and Star on Sunday
May 2023

Journalist Fiona Whitty visited Lancashire for a press trip, organised by Marketing Lancashire. The published article features the East Lancashire Railway, Crow Wood Hotel and Spa Resort, The Whitaker, Pendle Heritage Centre and The Assheton Arms, which Fiona describes as 'charming with picture postcard views over the Pendle countryside'.

Read the article now

Accessibility and Sustainability Workshop at Lancaster University.

Last month Marketing Lancashire invited partners to join them at Lancaster University for a special Visit Lancashire Partners' Meeting, highlighting accessibility and sustainability.

The event included two workshops developed by Marketing Lancashire’s accessibility and sustainability partner Lancaster University Management School, and were delivered by Dr Leighanne Higgins and Professor Jan Bebbington.

Read a review of the meeting.

Find out more

Are you listening?
Make Our Lancashire Yours Podcast

Join a brilliant collective of brands, brains, products, people, places, services, heritage, land and opportunity right here in Lancashire.

Hosted by Marketing Lancashire, in this first season each episode will focus on a Lancashire Ambassador, their business and how they have made Lancashire their own.

The latest episode features Pauline Rigby from Forbes Solicitors. Hear why Pauline believes Lancashire is such a great place and what the future holds.

Listen now

Getting the message.
Here is a summary of recent communications from Marketing Lancashire, keeping you up to date with Visit Lancashire and Marketing Lancashire promotions and news:

Visit Lancashire audience:

It's time to get walking for National Walking Day (19.05.23)
No better time to indulge in some delicious cocktails.
You’ll find the perfect walk for you when you visit Lancashire

Enjoy world cocktail day in Lancashire (13.05.23)
No better time to indulge in some delicious cocktails.

Visit Lancashire for the King's Coronation (04.05.23)
This proud county will celebrate with a range of exciting events and activities planned to mark this historic occasion.

Marketing Lancashire audience:

Message from CEO Rachel McQueen (12.05.23)
A personal message for partners regarding Marketing Lancashire re-positioning.

Visit Lancashire Partners' Meeting follow up (03.05.23)
Information from the recent Visit Lancashire Partners’ Meeting.

Industry partners news and opportunities

Rescheduled:
VisitEngland's Taking England to the World
Free workshop
Now: Tuesday 21 November, 9:30 - 17:00, Leyland

VisitEngland’s team will deliver a live session of this trade education programme. This programme is designed to equip businesses with the skills and foundations to develop and promote their product for sale in key markets.

The trainers will cover all aspects of getting ready to work with the travel trade to attract new customers, providing information on insights and research, marketing, product development, distribution and partnerships to create a fully rounded training offering.

Find out more

Destination Net Zero
Free training

East Lancashire Chamber of Commerce are supporting Lancashire businesses in saving money and reducing their carbon footprint.

This is a commitment to the provision of a free suite of services aimed to help businesses improve energy and environmental efficiencies, introduce on site renewable energy generation and save money.

These events are taking place at various locations and dates.

Find out more and reserve your space

Filming in England Local Economic Impact Toolkit.

The UK is considered one of the most attractive destinations for the film and TV industry in the world.

Creative England’s Filming in England has launched the Local Economic Impact Toolkit to support continued investment in film and TV production across England, outside London. This project is funded by the BFI using National Lottery funding.

Find out more

New one-year degree level qualification for the hospitality industry

Blackpool & the Fylde College (B&FC) has launched a new Higher National Certificate (HNC) in Hospitality Management to support the training needs of the industry. B&FC has an outstanding reputation for producing high quality graduates across the catering and hospitality industries.

This qualification focuses on the development of hospitality managers and leaders. HNCs are nationally recognised qualifications that are highly regarded for the technical and professional education they provided underpinned by degree-level knowledge.

Find out more

Visit Lancashire partners in the news

Lowther Pavilion Theatre to offer community marquee hire.
Winter Gardens Blackpool announce record-breaking year.
A Taste of Chorley to showcase quality local produce.
Bank Holiday’s Music in the Park is great value.
Windrush anniversary marked by The Dukes and City Museum.
Families flock to Darwen for Big Street Party.
Record rescue year for HAPPA.
Youth Zone Darwen fundraising tops £500,000.
Blackpool Pleasure Beach unveils Valhalla after £4m revamp.
Morecambe communities invited to explore coastline.
Launch of UK's first Gruffalo & Friends attraction.
Stars announced for UK tour of Rapunzel spring panto .
Casting announced for Dukes outdoor theatre extravaganza.
Line up announced for Accrington Food & Culture Festival.
Martin Mere welcomes new stork chicks.
Quiz and bingo night for grown ups at Shores Hey Farm.
HAPPA Novelty Dog Show back by popular demand.
Barton Grange launches workshops for budding gardeners.
Stars come out for Lancaster Film Festival.
Ski Rossendale turns fifty.
Unexpected Twist brings beatbox grime to The Grand.
Ground-breaking new production coming to Duke Theatre.
The Real Deal is coming to Fleetwood.
Boy George debuts as Captain Hook in Neverland Fantasy.
Return of Blackpool's Lion King.

Upcoming June Events:

This is just a small selection of events on visitlancashire.com. To promote your own event - submit here.

1 June - Pirate Treasure Trail

1 - 2 June - The Wizard of Oz

1 - 3 June - Children’s art workshops with Emma Reynolds

2 June - Darwen Market Juggling Workshops

2 - 3 June - Queen by Candlelight

2, 8, 24 & 28 June - Northcote Cookery School courses

3 June - LA1 Shorts Festival

3 - 4 June - A Taste of Chorley

3 - 4 June - Preston Tattoo Convention

6 - 27 June - Viva Broadway from Stage to Silver Screen

8 June - Murder Mystery Night: Over My Dead Body

9 - 11 June - Lowther's Garden Festival

11 June - Bad Dad: Outdoor Theatre at Brockholes

13 - 17 June - The SpongeBob Musical

17 June - Leyland Festival

17 June - Preston City Mela

18 June - Colne Super Soapbox Challenge

19 - 25 June - Blackpool Armed Forces Week

23 June - Discovering Lace

24 - 25 June - Catch The Wind Kite Festival

27 June - Rendez-Vous Dance: What Songs May Do

28 June - 2 July - Lytham Festival

29 June - A Reading and Masterclass with Ben Shattuck

Until 10 Sept - Drawn to Water: Quentin Blake at WWT

Get your events in front of thousands on visitlancashire.com

Take advantage of the additional activity we will be doing around key seasonal periods and get your events listed now on visitlancashire.com. This is a benefit of your Visit Lancashire partnership.

Events listed on visitlancashire.com also have the potential to be included in our quarterly digital events guide.

You can upload your events by submitting an online form here

You are receiving this email because you are a partner of Marketing/Visit Lancashire.

Keep Marketing Lancashire up to date with your news, send press releases to anna@marketinglancashire.com and comms@marketinglancashire.com

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