At The Ward Group, we understand the importance of maximizing the return on a modest marketing budget. In today's post-COVID marketing landscape, swift action is required to achieve results. By identifying key performance indicators (KPIs), selecting the right digital medium aligned with goals and budget, optimizing campaigns, and analyzing performance, smaller businesses can make every penny count and boost revenue. With our expertise and real-time reporting dashboards, The Ward Group is dedicated to helping clients achieve their goals and get the most out of their digital marketing budget.

Google Ads is a vital tool for digital marketing, providing direct response and conversion-driven results. Smaller advertisers can leverage AI and machine learning through shared budgets and portfolio bidding strategies, optimizing their ad spend and achieving better results. However, it's important to prioritize high-value campaigns and ensure similarity in conversion actions for optimal performance.

Reach and Frequency – The Bedrock of Media Buying and Planning

At The Ward Group, we understand the value of marketing metrics like conversions and ROI, but we also recognize that traditional mediums require a focus on reach and frequency to build lasting brand awareness. Reach measures how many people an ad is delivered to, while frequency measures how many times an ad is served to the same person. Balancing reach and frequency across multiple media channels is essential to make a lasting impression and stand out in a saturated advertising landscape. By incorporating offline and online media strategically, brands can prioritize the bigger picture and long-term success rather than solely relying on trackable metrics.

On May 11th, the most exciting night in country music, the Academy of Country Music (ACM) Awards show, was hosted here in Frisco at the Ford Center at The Star - the home of the Dallas Cowboys! This highly anticipated event featuring some of the biggest names in country music was a night to remember. The ACM Awards show is one of the most exciting nights in country music, where the industry's brightest stars come together to celebrate their accomplishments and honor the best in the business. And what better place to host such a prestigious event than here in Texas?

The Ford Center has hosted numerous major events over the years including concerts and a variety of sporting events, and now, it has added the ACM Awards show to its impressive resume. In addition to this being the first year for the ACMs in Frisco, it was also the first time for a live event of this kind to be broadcast on Amazon Prime, making it immediately accessible to audiences around the globe. Did you miss it? You can find this historic night of country music on Amazon Prime.