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A recap on the freshest influencer media produced each week. Consider this your influencer marketing farmer's market. |
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Read Time: 6 Minutes Missed last week? Read Here |
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TikTok Views on the Decline |
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Managing expectations has become necessary when posting a TikTok in 2023. Creators, worldwide, have been reporting a steady decline in their average views this year. The following data is from a study by Mekanism and Trendpop, providing insights into whether or not creators have been impacted. |
“Of the TikTok accounts with over 50 million followers, 20 out of 21 hit that threshold prior to summer 2020” and “videos with over 10 million views peaked in February 2022 at 9,259 per week”, which has since dropped to “less than 4,600 videos per week in April 2023”. With the TikTok user base now sitting at over 1.6 billion worldwide, an influx of new users has created more competition for attention, as viewership and followers are spread more evenly among newer creators. | Creators have also noticed that their videos are taking longer to hit the FYP and while a typical video in February 2022 would hit 10,000 views in 24 hours, in 2023 the same video may take up to a week to reach those numbers. Over a three-week period, the study found that “videos videos posted in late January or early February are still seeing up to 20% growth weeks later.” |
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We’re well beyond the era of instant virality, and users are now encouraged to take a ‘slow-burn’ approach to their content creation. |
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Influencers in the Wild at AAFW |
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This year, the AAFW guest list and front rows were packed with influencers. There were also two influencer-founded brands showing for the first time; One Mile, designed by Sammy Robinson, and Henne, from Nadia Bartel. |
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The influencer-heavy attendance divided public opinion, with many users sharing their perspective and joining the discourse on TikTok. One user deemed it “Princess Polly Week”, and others criticised the lack of respect from those sitting in the front rows. Other users defended the creative integrity of those who attended, and the choices of street photographers capturing the event. |
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Want to add something to next week's grocery list? Submit your Influencer news, signings or updates below! |
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Influencers Launching Songs |
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Sooshi Mango continue to do no wrong with maintaining their brand image. This time being utilised (in what may be a first here in Australia) to launch a song with Joel Fletcher and Orkestrated for Spinnin’ Records.
We wonder if this one will be on repeat when Johnny, Vince & Sams opens later this year. Regardless, it’s certainly a unique way of launching a single in the Australian market.
The influencer-turned music space is still fairly untouched, and apart from Peach PRC, who has been releasing music since 2021, we can’t think of many others on the scene! |
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Day Management have signed MAFS stars Tahnee and Ollie. For collaboration enquiries get in touch via hello@daymgmt.com.au. |
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TikTok has launched a new $6 million “Effect Creator Rewards” fund , that will pay creators for the effects they make through the app's AR platform, Effect House. Currently, the fund is only available to creators in the US, France, Germany, Italy, Spain and the UK. |
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Click Media have signed Twitch streamer The LGX. For collaboration enquiries, get in touch via thelgx@clickmgmt.com.au. |
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Jake Agency have signed lifestyle and fashion influencer Ruby Sheohmelian. For collaboration enquiries, get in contact via contact@jaketheagency.com. |
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Montana is the first US state to ban TikTok. The ban will take effect from January 1, 2024, with the app to be no longer available on Google and Apple's app stores. TikTok has since filed a lawsuit. |
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TikTok has introduced its own custom font, TikTok Sans, to the platform. The font is optimized for “legibility and reading retention”. Users are not impressed. |
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Meta has been fined a record 1.2 billion euro ($A2 billion) by its lead European Union privacy regulator over mishandling of user information. Read more HERE. |
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TikTok's Commercial Music Library has announced their new ‘Artist Impact’ Program, which aims to provide opportunities for artists and brands to connect. The program enables artists to monetize their music on TikTok by making it commercially available to business accounts for advertising. |
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WhatsApp will be rolling out their new function, giving users the option to edit message after sending, globally over the next 3 weeks. Users will be able to modify their messages for up to 15 minutes after they’re sent. |
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We hoped you enjoyed browsing everything we shelved this week!
If you enjoyed this edition, forward to a friend. It only takes 10 seconds. |
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