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Greetings, 👋

As you might already know, Business Heroes has 15 countries you can choose from to start and run your business. You will play in the currency of whichever country you select. 


These countries are not just a collection of different flags and currency symbols for aesthetics. They represent the actual historical economic and climatic conditions of those countries. 

Our goal was to simulate the unique realities of growing an outdoor food business in each country as much as possible. This effort produced a difficulty hierarchy for the game that depends on your country of choice.

The degree of difficulty depends on each country's prevailing weather, raw material prices, Central Bank Interest Rate, and Gross Domestic Product (GDP) growth rate.

In a previous episode, we discussed our economic simulation model. We showed the impact of economic cycles on your gameplay, including:

  • Changes in population spending patterns due to economic events.

  • Changes in outdoor population size due to the prevailing economic situation.

For example, your city's population might reduce spending because of a stock market crash 📉. Or they may increase spending when the government implements fiscal stimulus 💵.


The city’s population has an economic happiness rating that depends on the economy's current performance. More people are on the streets when the economy is good, resulting in higher potential profits. When the performance is poor, it gets more challenging for businesses.

We also wrote about the effects of pricing on customer behaviour in this episode. We showed that some customers would only visit your stand if they considered your burger affordable.

If the cost of buying all the ingredients plus the time and effort to make the burger themselves is significantly less than the burger price, they will likely consider it expensive.

Many economic (and even climatic) numbers used to run the simulations are close to prevailing figures.

We researched each country’s Ingredient prices (wholesale), Central Bank Interest Rates, GDP growth rate, etc., and used them as inputs for the simulation.

Here’s a screenshot of some of the data:

You can find a partial compilation of the dataset here.

We would love your help improving these numbers' accuracy for 2022/2023. Depending on your country of residence, you can fill out/update any data that seems far from the ballpark figure.


Big thanks to Alley, Bo Chen, and everyone who already supplied figures to us!

With your help, I hope we can improve the game's impressiveness by applying accurate data in the simulation.

And that’s a wrap for today, Cheers 🥂

Don’t forget to Wishlist the game if you haven’t: https://store.steampowered.com/app/1429080/Business_Heroes_Food_Truck_Simulation/

Live Long and Prosper 👋,
Kunal & the team