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Event marketing: How to share company info in public spaces

While the Internet is a wonderful way to reach people, in-person events often can be more effective.

Why? Think of an in-person event as targeted marketing among people who’ve already expressed interest in what you have to offer.

Anyone you chat with at a public event has already self-selected as a potential customer. Be it a tradeshow, job fair, open house, customer party, info booth or college meet-and-greet, a public event is full of people who already have shown some interest in the topic.

Your task, then, is to convert that person from a potential customer into an actual one. And to do that, you need clear, convincing reasons for that to happen.

Enter the world of physical marketing. Thoughtful display options can accurately and succinctly share what you have to offer.

Here are a few eye-catching and effective public display elements that Bellingham PR & Communications recently worked on:

Featured business: Business Pulse magazine curates list of top private companies

Business Pulse magazine’s annual Top 100 Private Companies in Whatcom County is coming soon! To be considered for the list, simply take the quick 10-question survey (approximately three minutes): https://bit.ly/3MQ2m3r. The results will appear in the 2023 July|August issue of Business Pulse magazine, one of the largest issues of the year.

To be included, company headquarters must be based in Whatcom County and 2022 sales need to be $1M and above. The survey must be submitted by June 9, 2023.Continue reading here...

What we're up to:

Brit is lucky enough to say she still has FOUR grandparents in her life. FaceTime is so great for keeping in touch with family in Ohio. Jasper, her son, gets to claim he has four great-grandparents and five grandparents!

Matthew and family recently returned from a long road trip down the coast of California, over to Arizona and then back north through Utah, Wyoming and Montana. One highlight, of course, was the pool time in Arizona.

Patti recently returned from a trip to Mexico where she was able to relax and recharge in the sun. The trip included time napping in a poolside cabana, fruity cocktails and a visit to the Mayan archaeological site at Tulum National Park.

Retaining the services of a PR and communications team is an important decision. You’ll want to make the best choice possible, so it’s worth investing time upfront to understand the options, identify your needs and consider your budget. Click here for two documents (10 minutes to read both) that will help you through the process.