'What I Did in Lockdown When I was 49 and a Half' by Richard S.
Fundraising Strategy by Dr Claire Routley & Richard Sved
Do you lurch from one fundraising campaign to the next, or are you able to step back and take the long view? The way you approach fundraising can make all the difference to your charity’s success and its ultimate survival. The prudent fundraiser has to have a strategy in place that is both robust and dynamic, and this book will set you on the path to achieving that.
Fundraising Strategy is the ultimate companion for any fundraiser who wants to think more strategically about their work, or who has been tasked with leading a strategy process.
‘At last! The book I wish I’d had 20 years ago. I feel I had to stumble towards this, drawing on a range of sources, but here it is: a definitive guide, grounded in real-world examples. I know this will help any fundraiser build and implement their strategy effectively, for I have seen the principles work. It should be standard issue across the sector.’
Matt Parkes, Director of Development, Diocese of Westminster, and Trustee of the Chartered Institute of Fundraising
Order your copy of Fundraising Strategy here.
Assess. Plan. Fundraise. Change the world!
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