Following this minor success, Katzenberg swung for the fences. He hired theatrical producer Peter Schneider and charged him with a new vision: to create animated films that were like Broadway musicals. Schneider recruited songwriters Howard Ashman and Alan Menken, creators of the Off-Broadway hit Little Shop of Horrors, and they began work on The Little Mermaid.
I had a front-row seat to much of this. Besides getting reports from my animator friends, I was invited with a group from other divisions to view the storyboards, which were posted on a row of bulletin boards in the animation department. Peter Schneider’s group danced around in front of the boards, acting out the story.
Then, at the annual sales conference, we were treated to a live performance featuring Jodi Benson and other Broadway performers doing several songs: “Part of Your World,” “Poor Unfortunate Souls,” and “Under the Sea.” We were blown away, or maybe washed away.
The film came out right after I left Disney, but I was there for the soundtrack album and the pre-release hoopla. After The Little Mermaid came Beauty & the Beast, then Alladin, then The Lion King.
Disney animation was off and running. Again.
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