Hi <<First Name>>
Greetings from Spain, and hope you are gearing up for an exciting summer. Lots of fun stuff to get to in this month’s newsletter, so let’s dive in…
I am not a natural salesman. I am very persuasive (it runs in my family), but I do not like to sell things and in particular I do not like to sell myself. This has been a recurring theme my entire life, and it’s never really caused any problems for me, all things considered, until I started Who Knows One?, which does require that I do a fair bit of selling. I do it because I have to, not because I want to, because in general, I don’t like being sold to and assume others feel similarly.
If I am going to sell myself, I want it to be such a no-brainer for the person doing the buying that it’s worth overcoming the discomfort on both sides. I want everyone to win.
So, if you’ll allow it, I’m going to sell myself just a little at the top of this month’s newsletter, because I am just back from a big show tour in May and it was an immense success. It was so fun, so engaging, and so DIFFERENT than what people are used to. People really dug it. Here’s a sampling of the feedback we got from some of our clients:
“Thank you so much for coming and bringing some many people smiles and joy! Even our cranky lay leader thought it was great!”
“The whole room was engaged and laughing from start to finish, and left feeling that much more connected to our community and to the Jewish community at large.”
“Almost every attendee came up to me to thank us for hosting such a fun and unique event!”
“People are saying it was the best spring event program we have done.”