Recognizing National Indigenous History Month 

June is National Indigenous History Month and June 21st is National Indigenous Peoples Day, a time to honour First Nations, Inuit and Métis cultures from coast to coast to coast.     

With over 1,700 unique Indigenous experiences across Turtle Island, we're grateful for our continued partnership with the Indigenous Tourism Association of Canada (ITAC) to support Indigenous tourism operators and honour the diverse, rich cultures of Indigenous Peoples.   

Show your support for ITAC's vision and help make Canada the global leader in Indigenous tourism by 2030.

Destination Canada’s Virtual Annual Public Meeting

Destination Canada will host its Annual Public Meeting (APM) virtually on Thursday, July 6, 2023 at 10 am PT/ 1pm ET.  

Join our leadership team as we look back at 2022, reviewing key highlights from Destination Canada’s work over the past year, and provide an update on the recovery.   

You can check out Destination Canada’s 2022 Annual Report ​here for more information on our work and performance last year.

Destination Canada Launches New US Fall Campaign with Co-Investing Partners

Destination Canada’s  "Open If You Are" fall campaign launched on June 13, 2023. 

Working with co-investing partners from across the country, this full funnel campaign will leverage both DC and partner-led creative in DC’s target US states tapping into existing awareness and interest to driving engagement and conversion during the fall travel season.  

Through this campaign, we are encouraging Americans to let themselves be surprised by Canada’s unique experiences and blend of openness.  

Join the Honourable Liza Frulla and Gloria Loree at Taste of Place Summit

Join the Honourable Liza Frulla, Chair of Destination Canada’s Board of Directors, and Gloria Loree, Senior Vice President of Marketing Strategy and Chief Marketing Officer of Destination Canada, at the upcoming Taste of Place Summit taking place June 27 - 28 in Toronto, Ontario.  

Presented by the Culinary Tourism Alliance in partnership with George Brown College, this can't miss global event combines experiential learning with engaging sessions to inspire destination and economic developers, thought leaders, and marketers to build their tastes of place and put food tourism front and centre for their destinations. 

The Hotel Association of Canada Launches New Workforce Growth Strategy   

Hoteliers have identified workforce as their biggest barrier to industry recovery. The newly launched HAC Workforce Growth Strategy, takes a holistic approach at addressing hotel workforce challenges with a focus on:  

• Attracting domestic workers   
• Increasing access to international workers   
• Working with partners like Tourism HR Canada to deliver employer support  
• Mobilizing the hotel industry to create meaningful change   
• Sharing key research & useful resources, hosting fruitful discussions and working to inspire a collective approach to change this challenge.  

The Hotel Association’s latest releases from the strategy include:  

• National Career Awareness Campaign: Inspiring interest and boosting hotel career demand to address workforce gaps through employee video interviews. 
• HAC Workforce Action Report: Short- and long-term actions the hospitality industry can take to resolve the critical labour shortage issues domestically.     

Part of the strategy will also include distribution of key research and useful resources, hosting fruitful discussions and working to inspire a collective approach to this challenge to help industry maximize programs for workforce growth.

Destination Cape Breton Launches New “Our Island is Open” Campaign 

On June 6, Destination Cape Breton launched its “Our Island is Open” campaign in the Maritimes, Ontario, Quebec, and Alberta. The campaign is targeted toward visitors with a message that Cape Breton Island is open and ready to welcome visitors to feel the Island’s rhythm. 

TED@DestinationCanada 

TED@DestinationCanada brought 14 of the brightest speakers and biggest changemakers connected to Canada together on a global stage to inspire the world to see Canada for its unique blend of openness. To date, the released talks have attracted more than eight million organic views.

The latest talks to be released are: 

Recovery Resources

GoMedia Canada 2023

Date: September 26-27, 2023

Location: Remai Modern, Saskatoon, Saskatchewan

Details: Following a three-year absence, GoMedia Canada 2023 has been re-imagined, focusing on increasing meaningful connections through a smaller program comprised of international media and passionate Canadian media relations representatives. Produced by Destination Canada in partnership with Discover Saskatoon and Tourism Saskatchewan, attendance is by invitation only.