We feel the ENS is the best enrichment tool on the market for several reasons:
Richness of data - The ENS contains a vast number of variables ranging from traditional financial affluency and demographic data points to imputed variables including household size & composition, retail behaviour, digital adoption & behaviour, media consumption, interests, hobbies and psychographics
A view of the entire market - The ENS can be used to enrich your internal segmentation while also providing an understanding of customers through a total market view and determination of market share
Built by consumer experts - Eighty20 is a leading consumer research and analytics business with many years of experience helping clients use big and thick data to better identify, understand and then engage with customers
More than data enrichment - Other services have been built using the ENS, enabling clients to overlay their internal data to develop value driver trees, attribution analysis, lookalike modelling and imputed loyalty metrics aimed at understanding the drivers of value creation and to identify and size growth opportunities.
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