"Utah Tourism Outlook 2023: Opportunity and Challenges"
Wednesday August 9, 2023
8-9:30am
Thomas S. Monson Center
411 East South Temple, Salt Lake City, Utah 84111
Panelists include:
- Vicki Varela - Managing Director, Utah Office of Tourism
- Kaitlin Eskelson - President & CEO, Visit Salt Lake
- Natalie Randall - Executive Director, Utah Tourism Industry Association
- Jennifer Leaver - Senior Tourism Analyst, Kem C. Gardner Policy Institute
The Kem C. Gardner Policy Institute announces its next Newsmaker Breakfast, a monthly event highlighting important issues impacting Utah.
Utah’s tourism economy has experienced a strong recovery since the pandemic more than three years ago. Visitor spending, jobs, and tax revenue have all surpassed pre-pandemic levels. Utah’s ski industry reported another record year, while the state's "Mighty 5" national parks and state parks continue to attract visitors from across the nation and around the world.
The success of the tourism economy, like the overall success of the state, creates an imperative for tourism leaders to think more strategically than ever. Success is measured not only by annual ROI, but by industry initiatives supporting a perpetual visitor economy, such as expanding outdoor recreation and transportation infrastructure; also maintaining the quality of the experience for visitors and residents alike.
Join state policymakers and local experts as they discuss the opportunities and challenges of Utah's travel and tourism industry, and present an outlook for this vital part of Utah’s economy. The conversation will be moderated by Gardner Institute director Natalie Gochnour. Media are invited to ask questions.
Please RSVP to gardnerinstitute@eccles.utah.edu as space is limited.
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