What I’m Curious About

Can ChatGPT Help Us Do Our Jobs Better?

As artificial intelligence tools grow, the debate on the role it will play in our daily life continues. If you didn’t already know, ChatGPT is an AI-powered processing tool that allows you to engage in human-like conversations and beyond. This advanced language model can help you with various tasks, like crafting emails, essays, or code.

Ethics aside, it’s plain to see that ChatGPT and other AI tools have the potential to be a fundraiser’s ultimate sidekick. It can write custom appeals in the matter of minutes, help segment donors and create personalized messaging, revamp the language on your website, give ideas for new fundraising tactics and more. Of course, anything cranked out is just a solid first draft - while ChatGPT can do a lot of the heavy lifting, it’s important to have an actual human make the final touches. We aren’t that advanced yet!

But by streamlining this type of workload, it can allow us to have more time focusing on building meaningful relationships with donors and advancing our missions. Artificial intelligence has the potential to revolutionize the way we approach our roles in the philanthropic landscape - so don’t hesitate to take the time and poke around ChatGPT to see how it can help you and your team. You can check out NonprofitOS and boodleBox for two good nonprofit fundraising tools.

What I’m Passionate About

Appeal Writing 101

Appeals. Love it or hate it, writing them is a crucial part of how we motivate our donors to give. They’re a key part of our communication strategy, and help convey vital messaging to our donors. They can help highlight a specific project or program, provide updates about any crucial initiatives, or just be a powerful way to call your audience to action, whether it’s signing a petition or donating. 

Effective appeals can help you reach more donors, diversify your revenue stream, and allow your organization to launch new programs. Not every appeal is created equally - but there are some best practices that are crucial to incorporate into your copy to make sure you make the most out of your fundraising efforts. 

And yes, it’s still August, but it’s never too early to think about your end of year appeals! So use this guide as a refresher as you gear up for CYE and all the madness that it brings.

What I’m Talking Back To

The Debate on Philanthropic Pluralism

When it comes to certain ethics, sometimes it feels like the world is divided into two camps, with little to nothing in between. But in our world, the nonprofit one, there’s an idea called philanthropic pluralism, which emphasizes the importance of having diverse perspectives and approaches in addressing society’s greatest social challenges. 

This concept is vital to our collective success. Even though it can be difficult to see much in common with those who have different ideologies, creating an environment where a healthy exchange of ideas is encouraged can help lead to innovative solutions and collaboration among the philanthropic sector. Constructive dialogue enables us to pool resources and amplify our collective impact. 

We all want to create a positive and sustainable impact on society. To do that, it’s more important than ever to value the diversity of perspectives while finding shared ground. When we embrace diverse perspectives, our sector can foster a more resilient and effective approach to creating lasting social change.

Is your organization meeting its fundraising goals?

Book a 15-minute introduction call with me to explore how we can help.
Contact me at (703) 972-2406 or boreilly@whillconsulting.com.

About Barbara O'Reilly, CFRE

I’m Barbara O’Reilly, CFRE. As a senior fundraising consultant, I help non-profits peel back the layers and develop a profitable fundraising strategy that focuses on the resources, skills, and tactics they need to build stronger donor relationships and catapult their revenue.

Over the past 25 years, I’ve led record-setting reunion campaigns, been part of major capital campaigns, and successfully managed relationships with major individual and corporate donors. I’ve also helped to launch a new nonprofit; spent many years in a large, complex organization; and worked with everyone in between. I know my team and I can help you catapult your fundraising revenue.

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