MARKETING STRATEGY      GRAPHIC DESIGN       WEBSITE DEVELOPMENT       TRADESHOW & EXHIBIT

Web App vs. Native App

We are all aware of the ever-evolving technical landscape. It began with the Internet, and now things are changing faster than you can type a URL. Understanding how to effectively communicate your organization's content or product through mobile devices is fundamental to your marketing strategy.

We've discussed mobile optimized websites, but sometimes it makes sense to go a step further to develop a mobile app. Wouldn't it be great if it was that simple? Analytics indicate you need an app… and then the team at Pickering would develop one for you. Not so fast. Mobile apps are developed in two very distinct methods. Both have strengths and limitations, but it is important for you to understand the capabilities of a Web app and Native app to ensure your app provides value to the user, while widening your digital footprint.
>>Read the full article here


Experience Print — Progress Printing Plus unveils 2012 Calendar

Progress Printing Plus, located in Lynchburg, Virginia, has dedicated years to serving the print community with quality products. Solid preparation, speed, expertise, quality, collaboration, commitment, and results are terms relating to what drives the mission of Progress Printing—"plus" the services and capabilities that drive the company forward.
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Performance Aircraft's Website Takes Off

Pickering Creative Group is pleased to announce Performance Aircraft's new website—www.FlyPerformance.com. The Lincoln-based organization is an all-encompassing flight center with professional flight training and aircraft rental, while also focusing on new and used aircraft sales and acquisitions.
>>Read the full article here


Pickering designs display for Endurance Power Products

Pickering recently designed a new display for Endurance Power Products. Located in Lincoln, Nebraska, Endurance Power Products is a versatile diesel engine parts supplier, serving the entire United States and worldwide markets. Endurance approached Pickering's exhibit team to design a display that would strengthen overall branding while also being versatile enough to target specific industries.
>>Read the full article here


Pickering Announces Key Promotions

Pickering Creative Group is proud to announce the promotion of Trent Wilcox to president of the Lincoln office, and
Michael Keiser to director of web technology. As president, Wilcox is responsible for the coordination of the Lincoln office while working in tandem with the president in Pickering's Virginia division, Chad Pomajzl. In Keiser's new position, he will assume a management role to coordinate client work and allocate the web team resources. While focusing on quality assurance, he will continue to seek out the latest technologies and trends in web development to drive the development team's growth.

Pickering Creative Group is a marketing communications firm providing client-focused solutions in the areas of marketing, graphic design, web development, and exhibits. The firm was founded in 1979, and has offices in Lincoln, Nebraska, and Lynchburg, Virginia. For more information, call the Lincoln office at 402.423.5447 or the Lynchburg office 434.485.8915. Learn more by exploring www.pickeringcreative.com.


Lincoln NE 402.423.5447   •   Lynchburg VA 434.485.8915






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