Register for the September 7 Visit Lake County Annual Luncheon
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Join us for Visit Lake County's largest tourism event on Thursday, September 7, as Visit Lake County hosts its annual luncheon at DoubleTree by Hilton Hotel Libertyville-Mundelein.
Share in the journey as we reflect on our progress and success over the past year and set the course to reach new milestones in the coming year. The luncheon will also feature a networking session with community and industry leaders, an overview of VLC's upcoming and exciting strategic initiatives for FY '24, a special  presentation from Illinois Office of Tourism Deputy Director Daniel Thomas, a welcome and remarks from Lake County Board Chair Sandy Hart and Village of Mundelein Mayor Steve Lentz.
Prior to the luncheon, Visit Lake County hosts the "Drive Your Destination with Images, Influencers and Social Strategy" workshop with moderator Waukegan Director of Public Relations and VLC Board Chair David Motley. The panel consists of London House Director of Marketing & Sales Don Barnett, Siege Food Photo Representative and Nakorn Urban Thai Restaurant Marc Tantillo and VLC Marketing Manager Jonathan Jones.
The program runs from noon-1:45 p.m., while the optional workshop takes place at 10-11 a.m. Please secure your spot by Wednesday, August 30. If you have any questions, contact VLC Account Executive Teresa Lewis at 847-662-2700.
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Sock Monkey Museum Sets World Record
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The Sock Monkey Museum in Long Grove made history last week after a visit from a Guinness Book of World Records representative counted 2,098 stuffed animals.
 In honor of the feat, the Historic Downtown Long Grove business owner, Arlene Okun, received a plaque denoting the world record status.
Okun established the Sock Monkey Museum in 2019 to share her collection of stuffed toys with the public. Okun has been collecting her 2000+ monkey army for over 16 years. The former record holder owns 1,000 sock monkeys.
Congratulations to Arlene and her staff!
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The Vernon Hills shopping center blows out the candles as Hawthorn celebrates its half-century born day.
After a proposed $45 million construction proposal was put into place, Hawthorn opened its doors in 1972 with anchor stores like Marshall Fields, Sears and 15 other specialty shops.
The mall has overseen myriad renovations to push the envelope on style, vibrancy and an elevated experience. Hawthorn continues to stay fresh as it embarks on a $252 million transformative redevelopment.
The project called Hawthorn 2.0 includes a scope of work that features a 311-unit luxury apartment complex called The Domaine, a second-mixed-used luxury apartment complex, a demolition of 100,000 square feet of retail space inside the mall, relocation of Dave & Buster's for its newest prototype, an outdoor plaza, new shops and restaurants and more.
To commemorate the 50 years, Hawthorn is throwing a party on September 9 (that has since been sold out).
Congratulations Hawthorn, and we look forward to seeing the new look!
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Labor Day Weekend in Lake County
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Hooray for Labor Day weekend in Lake County: everyone’s favorite Monday!
Your friends at Visit Lake County concocted your guide to Labor Day for national "take it easy" day. We’re in this rat race, spinning and spinning to grab that hunk of cheese. Let’s all kick back and relax on this extended time off and see what’s going on for Labor Day weekend in Lake County.
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Video Spotlights: Lake County Road Trips 12, 41 and 83
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Visit Lake County partnered with five individuals to showcase their Lake County Road Trip experiences for our summer campaign. Visit Lake County Marketing team members Jeff Randolph and Hazel Gayheart (respectively), former marketing assistant Jack Nelson with his wife Kate and son Collin and area content creator Suman Singh prepared Instagram Reels and TikToks for their journeys. Continue scrolling to view each video below. Stay tuned for Singh's Route 21/45 reel set to release next week.
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Keep VLC Updated on Your Upcoming Plans
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VLC remains committed to serving our partners, communities and residents. Please reach out to us for marketing support. We would love to post your beautiful photos of Lake County, see your videos, learn about your upcoming events and tours and feature your happenings across our website, social media, newsletters and more.
Contact VLC Marketing Manager Jonathan Jones and inform us of your 2023 plans.
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