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Moomin Mischievous Nature
Paloma & Zora in Paris
Nadia Lee Cohen 'Women'
Visit IDEA's Secret Book Room

SIX HUNDRED PAGES! THE ONE AND ONLY ULTIMATE ROOBARB & CUSTARD BOOK PUBLISHED BY IDEA AND RELEASED TODAY. THE ENTIRE FIRST 1974 EPISODE PLAYS INSIDE AS A SUPER COOL FLIPBOOK. WILD STYLE ANARCHY ON 70'S TV. LOOK OUT! YOUR NEW FAVOURITE BOOK HAS LANDED WITH A BUMP. 

 

Seven inches square, two inches thick and packing a powerful punch at six hundred pages. The middle section, when flipped with your thumb, re-animates the entire first episode of the much loved 1974 kids cartoon: half of it on the right hand page and the other half the other way up on the left hand pages. The result is something very like this...
 

 

Hit play on that video and wait for the spin in the middle. Incredibly satisfying that is to watch. 

 

There are 100 pages either side of the flip book section in which we have found space to include every single visual aspect and element of the first series that is not in the first episode. That way you get EVERYTHING from bees to boxing kangaroos. 

 

Please note that you can't actually open the book and watch cartoons per se (cool as the above GIF is). We don't recommend giving up your TV license just yet! It is the most fabulous and nearest approximation of a 1970s cathode ray tube telly that is ever likely to be made. Somewhat lighter than one of those TV sets too. 
 


You know that at £35 this is pretty much the best, mouse drawing by mouse drawing, book in the world! The sheer number of felt tips Roobarb & Custard creator Grange Calveley put into this book...
 


We are also totally honoured to have a foreword by our favourite cultural commentator, Paul Morley. Many of you will hopefully know Paul from the fact that he created the FRANKIE SAYS T-shirts. In a few more words, this is some of what Paul wrote for Roobarb & Custard...

...eternal optimism, invention, mad schemes, misadventure, nonsense, bumbling, eccentricity, sarcasm, philosophy, mischief, whimsy, mayhem, mess, troublemaking, energy, cunning, puns, cynicism, heckling, smirking, devious, snarky, hiccups, damage, friends, arch-enemies, hieroglyphics, pottery, hysteria, desperation, the curiouser and curiouser trickster comic timing...

Captures the spirit of the endeavour we think. 
 

 

Book buying has never ever been so much fun :)  Try for yourself on the purple button below. Check the merchandise as well though; you need that too!
 

WOW! I Need A 600 Page ROOBARB & Custard BOOK!

ROOBARB SWEATS INSIDE LOAF OF BREAD. THIS HAS TO BE THE SEASON'S MOST RANDOM SWEATSHIRT. IF NOT, YOU CAN HAVE YOUR MONEY BACK. 


Inexplicable, yes. Also super cool and on 100% organic sweatshirt of deluxe capabilities. 
 

Moonshine. Utterly bewitching night time scene with Custard and his two crow cronies. Screenprinted felt tip style drawing effect painstakingly achieved. A classic already. 
 

Two tees on heather grey organic cotton. Custard awaiting an explosion that may never happen. 
 

A very very happy bird with a wiggly worm. 
 
LOVE THE Shirts! SELL THEM To Me NOW!

MISCHIEVOUS NATURE. THE SOLD OUT MOOMIN BOOK OF ALL THE DRAWINGS FROM THE TOVE JANSSON NOVELS BUT NONE OF THE WORDS. IT IS BACK! AT £35 IN LIME LINEN GREEN SOFTCOVER. YOU CAN ADD TO CART WITH ROOBARB & CUSTARD!


Sold out last year in the slipcase edition. Now back in action in still very substantial 288-page super-sized softcover edition. 
 

The book presents all 500 of the illustrations in consecutive order and some of them (as shown above) continue over the page turn in very charming fashion. 
 

It is completely adorable and completely complete! But you knew that because we published it before. The best thing about today's news is that... it's back!
 
Buying MOOMIN Mischievous Nature NOW!!

SUPERBOOKS & AMAZINES. KEANU, ANTONIO AND GRACE JONES. AGAIN AND AGAIN THE BEST BOOKS EVER LINE THEMSELVES UP FOR THE WEEKLY IDEA STORE SCREENSHOT.


Wait. They get better!
 

Awesome fire power. 
 

The best books in the recent history of the world no less. There are 1,700 more on the red button below. 
 
THIS IS Me SUPERBOOK Shopping AROUND THE World!

COME BY AND COME BUY. THE IDEA SECRET(ISH) BOOK ROOM IN LONDON'S SOHO IS NOW IRL SHOPPABLE. 


Every single book you can see (and a few thousand more) are for sale. That's how it works. See you soon!
 
I REALLY Do Need TO Spend MONEY ON Books!

THE IDEA SIGNED STORE. NOW WITH ADDED IRVING PENN, BRUCE DAVIDSON, JUERGEN TELLER & SOFIA COPPOLA. ALL SIGNED UP!


Epic in everyway. 
 

Spend my money for me!
 
SIGNED Books ARE Like BOOKS BUT Better!

PALOMA ELSESSER AND ZORA SICHER'S TREASURE BOOK LAUNCH AND SIGNING IN PARIS. THE GUESTLIST IS FULL BUT RESERVE SPOTS ARE AVAILABLE. YOU CAN BUT TRY! 


Wednesday of next week. Lafayette Anticipations. 6pm-8pm. 

We are juggling the numbers. If you missed this invite and want to get the book and get the book signed by Paloma and Zora hit the button below now and we will do our best to confirm you. 
 
I Really Do WANT To Come TO THE Paris LAUNCH

NADIA LEE COHEN WOMEN IS RELEASED IN ITS FIFTH, THEORETICALLY FINAL, EDITION. YOU KNEW THAT THOUGH, RIGHT? 


Available now for worldwide shipping. The power book! Women
 
Nadia LEE COHEN's Women WILL NOW Be Mine!

Visit IDEA
[check with stores for opening hours]

The Secret(ish) Book Room
IDEA, 101 Wardour Street, London, W1F 0UG

Dover Street Market London
18-22 Haymarket

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Los Angeles, CA 90021

Dover Street Market Ginza
Ginza Komatsu West
6-9-5, Ginza
Chuo-ku, Tokyo 104-0061

Dover Street Market New York
160 Lexington Avenue
 

IDEA
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London, W1F 0UD
Tel: +44 (0) 203 664 9074

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