MacInnis Marketing

Dan MacInnis

Social Media Tools, a game changer?

Social media is really taking off as a marketing tool to connect with your customers, prospects, business partners and friends. When used strategically it can be so much more than having a connection. It can be very effective as building relationships, having conversations and lead generation. For example, social media techniques have given me over 3000 subscribers to my blog, over 4000 downloads of my podcast and many business connections via linkedin and other small business forums that have resulted in speaking and publishing content as a thoughtleader in the small business marketing space. I recently ran Facebook ad campaign for a client for less than $100 that has delivered 5 times the results of a google campaign in real leads and cost a 10th, all by understanding how their customers use this communication platform. There is no doubt that social media is a game changer and has changed the landscape of marketing forever. Whether you are a solo trader or a small business, having a focused social media strategy it is a powerful marketing tool.

Below are some of the key tools I use.

Social Media Tools We Love!!

The Art Of Social in sales is a good read and puts in context how to use social media as part of your marketing and sales strategy. Let's talk is a great  ebook providing insight into social media for small business.


 Sproutsocial is a good social media dashboard that gives you a view of all your activity and you level of influence. Good for those of you that are using many tools.

Claiming your Facebook URL is an important branding exercise. This web is useful.

Adding social media to your site is easy with Gigya.


Create a blog using wordpress and add it to your website.


 


Linked in - business networking relationship and research tool. Here is a download of a how to use it.

Podcasting is a great social media platform to share ideas. Here is my tip sheet on how to do it.

Visit our How to do it web page for video tutorials on how to blog, podcast, set up a Facebook Page, LinkedIn account and Twitter profile. For more information on setting up a social media strategy click here, or if you are after a digital marketing services (SEO, PPC, email, articles,  social etc) click here



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