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Of course, we all dread “This is spam” clicks but there’s one other “click through” you hope your customers never click: the unsubscribe link. While any email marketer would agree that minimizing unsubscribes is in their best interest, it’s probably the last metric you check. Read more |
Each month in our continuing Partner Insights series, we ask several email industry experts to weigh in on a timely topic vexing email marketers today. This time, we’re delving into reactivation – specifically: how to reactivate subscribers that are not opening/clicking? Read more
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Mid-February marked our first full month of deploying exclusively opt-in permission messages for all of our deployment-related services, including email appending and our patented Email Change of Address (ECOA) service. We’re pleased to report that this change has been a resounding success thus far, with a universally positive reception from new and existing clients alike. Read more |
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