February Live Webcast Series Registration Form

 

Choosing Your Translation Niche
February 26, 2014 at 11:00 AM (EST)

Are you one of those translators that says “yes” to anything that falls on your plate? Are you desperate to get any projects, even if it’s a subject on which you don’t have much knowledge or experience? Are you constantly being asked to reduce rates?

Your goal should be to be an expert, a leader, and a solution-provider in your market. People don’t just want someone who can get the job done. They want persons who know what they are doing and can prove they are worth investing in. There is a lot that you have to consider in developing your brand statement and identity, but being an expert will ensure that people see you as a force worth having on their side when they need translation and language services. Anyone can sell a service, but it’s up to you to become a master in your profession.

Join this webcast on Wednesday, February 26 at 11:00 AM (EST) to learn 10 tips that can help you choose your translation area of expertise so you build a thriving translation business. 


Speaker

 Marcela Reyes, MBA, is a marketing and branding expert for the translation and localization industry with over 23 years of experience in the language industry. She is a global entrepreneurial marketing and business coach and consultant who is passionate about helping translators succeed.  Through her enthusiastic and high-energy approach, she partners with language service providers around the world to help them discover their unique skills and strengths. Her goal is to equip them with the tools to effectively communicate their value to attract more clients, expand their services, look for new opportunities, and develop their own brand in local markets or the international arena.  She holds an MBA in marketing, is a Blue Ocean Strategy Certified Practitioner, an internationally known speaker and avid blogger, and a frequently published author. 

 

Please complete the information and submit the registration form below. You will receive a confirmation e-mail shortly. You must reply to this confirmation e-mail in order to complete the registration. 

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