Sydney Angels Deal Pipeline

Business Update - Bubble Gum Interactive

Highlights

1. Little Space Heroes has passed 350,000 registrations. 
2. On weekends we see kids sign up every ten seconds with up to 1,500 concurrent users. 
3. Internationalisation launched last week, with Little Space Heroes website and menu-chat now available in 8 languages opening up more opportunities for our international audience. See more here
4. Matchmove and Nickelodeon affiliate deals are launching in June and July which will drive additional traffic.

• Growth is accelerating thanks to focused advertising, increasing viral effects and publicity driven by fan blogs and game reviews.
• Conversions to premium members are ramping up with approximately 20 sales per day and growing rapidly.
• The Little Space Heroes website and in-game menu chat is now available in 8 languages (Italian, French, Dutch, German, Spanish, Portuguese, Indonesian and English) with additional languages launching in the coming months (Polish, Arabic, Japanese, Mandarin and Vietnamese)
• New ‘velvet rope’ features have been introduced and have made an immediate impact on converting players to paid members.
• New servers have improved game performance, particularly in Asian and North American markets.
• We are continuing work on the first Little Space Heroes mobile game (iOS and Android) for release in July/August.

• The Matchmove Games distribution partnership will be soft-launching in South-East Asia in late June ahead of global roll out in July.
• The Nickelodeon Addicting Games distribution partnership will be soft-launching worldwide in late July.
• Bubble Gum Interactive (BGI) continue research into mobile device and tablets and are scoping project to ensure device-agnostic capability.
• BGI are bringing on board new staff to help scale up for growth including a Game Server Systems Administrator, Online Marketing Executive, and Junior Producer.  The moderation team capacity is also increasing.

• Little Space Heroes was featured in an article by Polygon regarding the challenges in developing games for kids. This article saw Little Space Heroes featured alongside Skylanders and Sesame Street
• Phil Mason and Paul Gray (see photo at top) speaking at Game-Tech in Sydney this week, along with Activision, Disney Interactive and other leading entertainment companies.
• Paul spoke at the Vivid Sydney’s Gaming Showcase at the Museum of Contemporary Art on May 28^th.
• The internationalisation launch received significant coverage around the world on gaming and industry websites.
• BGI featured in this article "The Aim: Galactic Dominance" in the Sydney Morning Herald
• Look out for future coverage of Bubble Gum Interactive in the Wall Street Journal and KidScreen magazine in the coming weeks

• BGI are producing a 60 second animated trailer. This will be used to promote the Little Space Heroes brand franchise as part of preparations for discussions with TV production studios.
• BGI's global licencing program is now in development with the view to launch a limited selection of Little Space Heroes branded merchandise (toys, plush etc) at end of 2012.