I've had the privilege of working with some fantastic leaders and I've always found that the most effective leaders of others are those who lead themselves well. That's why I was excited to read the piece by author and management advisor Michael Watkins in this month's Harvard Business Review and use it as fodder for this month's brief:
 

-  Watkins describes the seven “seismic shifts” that executives must navigate when they first become an enterprise leader. In a bit called Leadership Shifts, I call out the three most critical – and the most challenging.

-  I revisited Watkins seminal book, The First 90 Days (a must-read for any leader!), and assembled the chart, What Business Are You Leading?  It outlines four types of businesses and the challenges of each -- plus how to leverage your brand internally to address those challenges.
 

I'd love to hear your thoughts on leading yourself and leading your brand -- please reach out.

-- denise

Brand as Business: Re-ignite Your Business with the Power of Your Brand

Are you ready to hit the reset button on your business and adopt a new management strategy -- one that creates new value across the board?

In this keynote address, I introduce the "brand as business" management approach – how to deliberately and systematically manage your business around your brand and produce a more nimble, efficient, and focused organization. Learn how you can use your brand to:
-  take your competitive advantage to the next level
-  re-ignite topline growth while managing costs and increasing productivity
-  align stakeholders and re-engage employees in the delivery of positive, memorable customer experiences. 

Contact me to book this presentation for your next leadership meeting or conference.
 

Check out the ways I help companies achieve their brand and business objectives.