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 Call it what you want (list attrition, list churn), the problem remains the same. People change their email address. Often. As email marketers, not only are you dealing with more and more inactive/unresponsive customers, your email sending reputation is suffering and your ROI is continuing to drop. That’s where ECOA can help! Read more
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 On July 31, 2012, Microsoft introduced their newest webmail service, called Outlook.com. This means an inevitable fall from grace for Hotmail.com and Live.com, the previous favored children of the Microsoft empire. In fact, the software giant tweeted that within one hour of the launch, they had already hit 1 million users of the new Outlook.com. So what are the lessons for those of us who do email marketing? In case you haven’t had the opportunity to fully digest the potential impact on our industry, here are some insights… Read more
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 Summer. One tends to associate it with lazy, hazy days. One doesn’t necessarily couple the events of beach and boating with that of starting a new job and working fervently. However, timing is everything and that is when I was invited to join FreshAddress. From the moment I walked into my modest, but beautiful window office complete with a lovely view of the top of leafy, lush trees and a comely brick building, I felt like I had breathed a breath of fresh air. Read more
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