MacInnis Marketing

 

Sales Tools for Small Business

Whether we love it or hate it, we all need sales skills.  The good new is, as a small business we really have the advantage because we can have an initimate knowledge of our customers and if we listen carefully, they will tell us what they want!

This month I have been researching sales tools. The tools you need to set up a sales strategy, measure sales performance, best practices and how sales and marketing need to work together more than ever before.  I have tried to keep the resources simple so we do use them.  The tools include webinars, websites, books and presentations as well as great software. Here are the best tools I found, enjoy!!

If you would like me to research a topic you would like some more information on email me!

Sales Process and Forecasting

Sales Compensation Planning

Setting up your Sales Structure
Go-To-Market has some great templates as well which you can buy here.

Just sell is one of my favorite website resources. Tips, tools, books, and webinars. Really great resource. Simple and informative.

Snap selling is a great resource for new sales reps to read. Here is a summary.

Hugh MacFarlane the Founder of Math Marketing gives some valuable information about the sales funnel. See here.
Raintoday has a lot of good sales tools including this doc. Sales training kit here also.

101 Sales tips - the index page gives you a good overview of what sales reps should be thinking about

 
 Deakon Sales tools - online portal for sales resources

Sales and Marketing workshop I did.



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Favorite Software


Nimble is a powerful software that allows you to see on one dashboard all your social media interaction.Great for building relationships intergrating profile information at the click of a button. I have been trialing it for a month and love it. 

Favorite Book


I am currently reading Customer 3D. I hope to interview the author Bill Self next month
What I love about Bill is he has a philosophy that really reasonates with me. Building an organisation with the customer at the centre. This customer centricity approach is how I see effective marketing.


Favorite SEO Tip
Create a google+ account and add your website and blog. Google gives more authority to your website if you do!

Favorite Marketing Campaign
This campaign combines email, research, Facebook and lead generation. 

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