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 When you work and live in the email world, email marketing becomes the prism through which you look at life—and the news! That’s why email marketers were so eager to analyze the recent Presidential campaign. Based on statements made by their strategy teams, President Obama’s email database entries and outreach efforts outnumbered that of Mitt Romney’s by 20 to 1! With mere percentage points separating the winner from the loser in “all or nothing” electoral vote swing states, it’s easy to see the impact email marketing had on the outcome of this election. Read more
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 Like a good argument? Simply ask email experts to describe the "right" subject line approach. Then step back and enjoy the fun discussions on length, branding, personalization, capitalization, symbols, punctuation and, of course, words like "free". Read more
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 In this issue we profile Jeremy Laverdiere, Account Manager here at FreshAddress. Jeremy has worked at FreshAddress since May of 2011. Read on to hear him share some great insight into success in sales and life… |
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