This Week in Canadian Startups: To Freemium or Not

Mark Evans' This Week in Canadian Startups

	Is Freemium the Way to Go? To freemium or not to freemium, that is the question facing many startups. Here's some advice from VC Jules Maltz on the six lessons for freemium software businesses.

This sounds like basic stuff but if a startup wants guidance on creating a product, they should talk to potential or existing customers.

Congrats to Execution Labs, which raised $1.4-million for a new game incubutor/accelerator in Montreal. Here's how to apply.

CIX unveiled its 2012 line-up of the "hottest innovative" ICT and digital media companies.

Want to know if someone has opened an email and how many times it's been opened? Check out ContactMonkey's new Bridges plugin for GMail and Outlook.

One of the biggest marketing exercises for startups is the email sent after someone registers. But many startups drop the ball.

For startups, pricing can be a challenge. Here's some advice from Easy Project's Vadim Katcherovski on how not to do it.

Amid the U.S. election, Aron Solomon did a "I vote for entrepreneurship" blog post.

As e-commerce gains more traction, it is interesting to see pick-up lockers become more popular. GigaOm takes a look at Waterloo's BufferBox.

For people who didn't go to the meshmarketing conference, one of the highlights was David Usher's presentation on creativity.

Big data is the holy grail for many startups such as Edmonton's Granify.

What is the one barrier to entry that startups should focus on? Boris Wertz says it's all about building demand-side economics of scale.

Looks like MyShoeBox, an Extreme Startups gradudate, has hit a chord with people looking to store photos online. It has seen more than 1.9 million photos uploaded, according to TechCrunch.

There are social networks for a variety of interests. Vancouver's WedOverHeels is for people getting married.

Printchomp, which connects consumers with printers, signed a partnership with 99designs, the leading Website for graphic design.

Congrats to BDC, which has signed up to become the first nation-wide p artner for Startup Weekend events in Canada.

Edmonton's Nexopia, Canada's leading social network for young adults with 1.2 million registered members, has been acquired by Ideon Media.

FounderFuel's latest cohort was unveiled at Demo Day before 800 people (impressive!). Here are the eight startups in the cohort.

Here's a cool post by David Hauser, who asked 25 entrepreneurs what they wished they had known before creating their first startup.

The customer is always right but what if they ask for customized features? Uberflip's Yoav Schwartz has some thoughts about what SaaS startups should consider.

- Innovacorp, an early-stage VC, is looking for a CEO. Here's the job description.
- Applications for Extreme Startups Spring 2013 cohort are now open, while deadline for Incubes03 is Nov. 15.
- Startup Week in Quebec City is happening on Nov. 16
- Have startup news you want to share? Looking to advertise or sponsor TWICS? Send me an email.

Did I miss something? Hit Reply or send me an email at mark@markevans.ca

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Is Freemium the Way to Go?