FreshAddress Newsletter:  Special Halloween Edition 2012
FreshPerspectives
Halloween 2012
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Partner Insights: Eeeeeeeeek! How To Keep The Holiday Rush From Being Frightful

Halloween KidsIn our continuing Partner Insights series, we ask several email industry experts to weigh in on a timely topic of concern to email marketers today. This time, we’re focusing on how to keep the holiday rush from being frightful and instead how to make it the most lucrative possible.
Our panelists this month are:
Robin Paschal, Account Director, Brierley & Partners, Inc.
Loren McDonald, VP of Industry Relations, Silverpop Systems, Inc.
Read more

Resurrecting the Dead: The Woes of Old and Unknown Email Lists

Skull and Cross BonesIn the spirit of ghouls and ghosts, dead and the undead, I’d like to share a few tales of resurrecting dead email lists, really dead lists. So gather round my wide-eyed brethren and listen with bated breath as we pay several visits to different crypts, email crypts if you will. Read more

Who’s interested in winning $3,000 from FreshAddress?

3 Billion CompetitionWe are running a contest to celebrate what will be an exciting milestone in FreshAddress’ history—that of our processing our 3 billionth email address. All you have to do is give your best guess as to when the exact moment will hit. Although we definitely encourage guessing, we also are aware that some of you out there will want to test your analytical skills and do some predictive modeling. Thus, we are providing interested individuals with historical data as to our email address processing.

Check out www.freshaddress.com/3billion to see our current counter and submit your prediction!

Our Services:

In This Issue

Partner Insights: Eeeeeeeeek! How To Keep The Holiday Rush From Being Frightful

Resurrecting the Dead: The Woes of Old and Unknown Email Lists

Learn about our 3 Billion Competition and win $3,000!

Upcoming Events:

Eloqua Experience 2012
November 6 - 8
Orlando, FL
Attending: Jeremy Souza
Exhibiting: Booth 222

ad:tech New York
November 7 - 8
New York, NY
Attending: Brett Hannah and Keith Wolff

All About eMail Virtual Conference & Expo
November 8
Your desk – it’s virtual!
Austin Bliss, President and Co-Founder of FreshAddress, will be delivering the opening keynote: Email Expert Roundtable: 2013 Winning Email Strategies

Upcoming Webinar:

Don’t be a ghost at the table! Please consider attending our webinar "Email Change of Address (ECOA): Bounce Back from Email Bounces" being held Thursday, November 15th 2012 at 3 P.M. Eastern Time. Our very own Director of Client Services, Nicole Edwards, will share simple steps to thwart non-responsive emails, tackle email attrition, optimize marketing dollars and more.
Click here to reserve your spot in the webinar.

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