A+A Cooren Newsletter_ winter 2012-13

Newsletter from A+A Cooren Design Studio

Newsletter / Winter 2012-2013

New objects for La Redoute
collection Sam Baron & Friends / Spring-Summer 2013

- Dinning table "Y" for La Redoute

- Console "Y" for La Redoute

The "Y" collection is expressed with light lines and the smooth, thin edge of the table top.

It has been made with metal legs and visibly thick plywood for the table top.

- Vases Big Air Sundae for La Redoute

The Big Air Sundae is a vase made from blown glass.

Reminiscent of an ice cream sundae, the form is divided into two parts, making water-changing easy.

collection Sam Baron & Friends / Spring-Summer 2013

- Modular Storage for La Redoute

This modular storage unit comprises three elements; metal legs, the wooden box and the wooden top.

It is easy to set up, stacking one above the other (up to four modules) or side by side, usable in both direction (front and back) as low table, book shelf, TV console (cable-pass in background panel) or even as a room divider.

collection Sam Baron & Friends / Spring-Summer 2013

- Dinning Table
- Bench
- Stool
- Mirror (S, M, L)

The inspiration to create the "W-MB" (Wood-Metal Band) collection was from the mix and exchange between Asia and Europe, connecting with the concept of CFOC (Companie Française de l'Orient et de la Chine), and also reflecting our French-Japanese cross-cultural backgrounds.

In order to realize this mixture, the choice of materials; metal and wood, as well as two wood tones; clear and dark (ash and walnut) have been carefully considered.

In our approach, we considered both aesthetics and ease of use at the conception of the project in order to create a high level of visual harmony and usability in the final pieces.

The aim of this collection is to reflect the image of CFOC; both sophisticated but natural, and contemporary but with reference to the past.

Centre d'Evaluation des Techniques et Produits Capillaires (CETPC) for L'Oréal
Saint-Ouen, France
interior design of public part (3000m²)
Construction economist: ODC

Simplicity-Technicality
In the development of this design, the challenge was to integrate smoothness and usability in a very technical workspace; Preserving the privacy of each model while maintaining an open and convenient space for everyday users.
The entrance has been designed so that people's interaction with the space is as intuitive as possible. This allows less signage and thus retains a simple visual field. The bamboo veneer subtly reveals the geometry of the inclined wall, a paramount theme of this space. It gives the entrance impact, while creating quiet spaces of movement within the center, and guiding visitors along these horizontal lines.
Like the lowered technical ceiling which visually separates the workspaces from above, the gradation glass walls separate workspaces and areas of foot traffic from below. The view between the two areas remains undisturbed, with the glass providing privacy while keeping the space visually open.
In a space as technical as the CETPC, we aimed to make the technical functions as discreet as possible. Maximum usability was the key to create harmony, both for the people who work there, and for visitors.

We wish you an excellent end of the year and a joyful 2013 !!!