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I just secured the URL, businessneedsmoreart.com. I decided that it is so core to our purpose, that I wanted to “own” the thought, “Business Needs More Art”, apropos to the the idea I’m always riffing on. So what’s the gapingvoid MISSION? It's about change, motivating people, helping businesses kick butt. The question is always: How? What are the tools that enable this to happen?
Answer, Part one: Bringing art to the business world - Art on walls. Pretty simple, eh?
This is exactly what we’ve been doing these last few years. Compare our work, to what you usually see when you google “Office Art”. All the latter seems to offer is REALLY bland stuff, (or worse) with only the usual 'free shipping", "buy now", "frame for less", yada yada, to differentiate themselves from the next guy.I like asking the question: What would happen if you could buy some art for your office that actually changes how people think about their work? Motivated them to work smarter, engage more deeply, have richer brainstorms? How long would it take to get a substantial return on a rather modest investment?
I'll say it again, a core mission of gapingvoid, is to bring more Art into the world of business.
And as the cartoon above demonstrates, it’s not just about decorating offices, but hopefully igniting something, helping businesses finding, knowing and expressing their “Purpose” better. Which helps the bottom line in the end. Exactly. Business needs more art. You’re either with us or against us. Rock on. 
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Valid from January 2-7 2013
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