But I always end up feeling conflicted about them.  I wish that brands would focus more on delivering extraordinary experiences than on running extraordinary ads.

So in this brief I offer my perspectives about advertising during the Big Game:

-  Super Bowl Ads vs. Super Brands – a blog post about why Super Bowl ads seem less relevant for today’s greatest brands

-  Advertising Lessons from Super Bowls Past – some advice for advertisers

I’d love to hear your point of view on big advertising.  Please post a comment on my blog or shoot me an email.

If you want to build your brand through extraordinary customer experiences, you need a framework for optimizing, prioritizing, and unifying them.  A Customer Experience Architecture enables you to describe and helps ensure you deliver the optimal experiences to different customer segments in different channels.

It’s an “architecture” similar to other strategic architectures like a brand architecture or an information architecture that are used as planning tools.  Assembling a Customer Experience Architecture is like building a house.

Download an overview and contact me to learn how a Customer Experience Architecture can help you create a cohesive brand experience across all channels and customer touchpoints. 

Check out other ways I help companies achieve their brand and business objectives.