SDN Insider | Volume 6 issue 1 | January - February
Service Design Network

Why Should Businesses Invest in Service Design?

80% of companies think they offer a superior service while only 8% of their customers agree...
What is the problem?


Good Reasons to Create Great Personas

What are the factors that make personas a valuable strategic design tool for business?
Find the answer


Redesigning Public Services so They Can Actually Help People

Discover how service design can intervene in international development.



Measuring the Value and Role of Design

The Design Council has a new research focus on service design. Get to know the findings from their interesting Scoping Study on service design.



SDN Announcements


Can Service Design Lead to a Cultural Change?

Touchpoint Volume 4 number 3“Why don’t we bring the road and the bus into the site, put a bus stop in the middle, and we’ll just see what happens.” says Nabeel Hamdi in Touchpoint Vol. 4 Issue 3, which looks at making practical interventions more strategic. Order this issue (hard copy or ebook) and discover the contributions of many speakers from the German and global conferences organised by SDN in 2012. SDN Members can download the PDF at no cost!



Promotion on the Full Collection of Touchpoint!

Order (almost) all of Touchpoint’s back issues and subscribe to our 2013 issues (Vol. 5) for only €139!  Fill your bookcase with four years of in-depth articles relevant to service design, written by many different authors from the field! Get the Touchpoint Collection now!




Service Design Conferences

This year, the Service Design Network will organise two conferences! The global conference will take place in Cardiff, Wales in the last quarter of 2013, while the new Japanese chapter will hold its first national conference on the 11th May in Tokyo! Keep updated thanks to SDN social networks!





Members Benefits!

SDN members who want to attend the Next Berlin conference in April 2013 will be happy to learn that they can now enjoy a discount of 20% on the ticket price! Get inspired by digital innovators and entrepreneurs from around the world! Ask your SDN member promotion code at media@service-design-nework.org!


SDN Members News


Just 48 hours to change the world

On 1 March 2013, people who are interested in service design and using a design-based approach to problem solving and creativity will join together  all over the globe for the Global Service Jam. In a spirit of experimentation, co-operation and friendly competition, teams will have 48 hours to develop brand new services inspired by a common theme. On Sunday at 3pm, they publish them to the world.



Master’s degree program in Service Innovation and Design

In September 2013, SID Master’s studies starts at Laurea University of Applied Sciences in Espoo, Finland. The Master of Business Administration degree offers a unique and multidisciplinary program that trains students from diverse backgrounds to become practicing service-business developers. It is offered in English and can be completed alongside a full-time job! The application period from 4 March to 3 April, 2013.


Design Thinking for Educators Toolkit

Over a year ago, IDEO launched the Design Thinking for Educators. Since that time, they have incorporated feedback from educators, reformatted the book for clarity, and created an accompanying workbook to support teachers through their process.



Design for Change

Design Forward: Creative Strategies for Sustainable Change, the new book by frog design’s founder, Hartmut Esslinger, was released on 16 February. This publication presents design as a strategic and holistic way of finding and creating sustainable solutions that are also economically successful. Learn more about the book on frog’s website.


SDN Office


We are Looking for a New Intern!

SDN is looking for a new intern from May 2013! The intern will take care of social media and support the conferences. The post is based in Cologne, at the Köln International School of Design (KISD). Find more information in our job description.




Service Design Careers




Service Designer at EGGS Design - Oslo, Norway



Fjord has many different positions available in Europe and US!



Design and Business research position at Live|Work - London, UK




Product / Senior Designer at Continuum - Seoul, Korea Read more
Senior Service Designer - Milano, Italy Read more







Become a member!

The Service Design Network welcomes all service design professionals and those interested in service design, as well as businesses and academics, service designers and young professionals who are not part of a company or institution along with students and PhD reseachers to become a members of the network.


Check out the three different memberships:
- Corporate membership
- Individual membership
- Student membership

Support the discipline and enjoy the member benefits!

Advertise in Touchpoint!

Do you want to make your institution or company known throughout the world of service design? Seize the chance and advertise in Touchpoint!  Find all details on the Touchpoint media kit (PDF, 700 KB). To place an ad, send us the completed advertising order form at journal@service-design-network.org

Touchpoint Subscription Vol. 5

Be among the first to get every issue of Touchpoint Volume 5! Sign up now and get the three issues of Touchpoint Volume 5 delivered fresh from printing press! The first issue of Touchpoint Volume 5 will be out in May 2013. Members of SDN receive 10% discount on the subscription.

Upcoming Events

SDN Events:


SDN Chicago
Service Design Discussions
21 February, 2013
(location TBD)
Read more

SDN Finland
first SDN Finland member afternoon
13 March, 2013
(location TBD)
Read more

SDN Japan
National Conference
11 May, 2013
Tokyo, Japan

SDN International
Global Conference
End of 2013
Cardiff, Wales, UK


Workshops:

Global Service Jam
1 – 3 March, 2013
Read more

Service Design Thinking
9 March, 2013
Curitiba, Brazil
Read more

The Greenhouse
14 – 16 May, 2013
Cardiff, UK
Read more

The Future of Transdisciplinary Design
24 – 25 June 2013
Luxembourg
Read more


Conferences:

UXHK 2013
22 – 23 February, 2013
Kowloon Tong, Hong Kong
Read more

Design Business and Service Conference
April 18 & 19, 2013
Roma, Italy
Read more

Crafting the future - 10th European Academy of Design Conference
17 – 19 April, 2013
Gothenburg, Sweden
Read more

Next Berlin 2013
23 & 24 April, 2013
Berlin, Germany
Read more


Seminars:

Rovaniemi Design Week
18 – 24 February, 2013
Rovaniemi, Finland
Read more

Service Design for Business
21 – 22 March, 2013
17 – 18 October, 2013
London, UK
Read more

Webinars: Design for Better Health
20 February, 2013
20 March, 2013
17 April, 2013
Read more

SID Design (f)or Value in Service Business
14 March, 2013
Espoo, Finland
Read more
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