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Mark Evans' This Week in Canadian Startups

AppHero: "The Best Free App"....Ever

If you want to see an example of a uber-enthusiastic product endorsement, check out AppHero's Jordan Satok's appearance on WKYC, an NBC affiliate in Cleveland. The three hosts gush over AppHero and Satok, calling a "genius". Now, that's what I call great PR! 
Speaking of PR, here are six things that startups need to think about when doing media and blogger outreach.
GrowLab's latest cohort - ePACT, Procurify, SpaceList, and KarmaHire -graduated with flying colours as BDC provided each of them with a $150,000 in seed funding.
FedDev sprinkled $9.8-million to 16 companies in the GTA. The recipients include Viafoura, which will get $980,000, as well as up to $2-million from Golden Triangle Angel Network, Georgian Angel Network and York Angel Network.
Within the startup world, there is a growing amount of interest in UX. I have some thoughts on why UX and messaging are closely intertwined, while Jay Vidyarthi offers up four ways to bring UX into an early-stage startup.
Toronto's Zillidy, which offers asset-backed personal loans, got some great coverage in CFO.com.
For information about accelerators in Ontario, MaRS' Helen Kula has details on where they are, how they work and how they perform.
A valuable tool for startups who want to identify their target audiences is creating personas. Mike Abasov has an in-depth post on how to do it.
The Founder Project, a student run organization that aims to connect young entrepreneurs to the startup and investor communities in Montreal, has launched.
How much traction is enough for early-stage startups looking for investors? Martin Zwilling has seven things to consider.
If you want marketing to be short and sweet, check out this one-minute marketing plan from Feed the Beast.
How do angel investors add value to startup? Grant Buckley has some thoughts on where angels coming from and their motivations.
It was a big week for WineAlign, which unveiled two new wine competitions and the launch of its wine service in British Columbia.
BuildDirect, which raised $16-million from OMERS Ventures, is profiled in Profitguide.com on how it's using big data to change the building industry.
What to be a happy startup entrepreneur? The Happy Startup School has 10 tips to make it happen.
Backbone Magazine launched the second annual Start Me Up contest, which offers $100,000 in prizes. Startups with less than $2-million in revenue can apply.
Want to know who's using your product and why? Talk to your customers, says Mark MacLeod.
For entrepreneurs, rejection and failure are a wicked one-two reality. Awesense CEO Mischa Steiner-Jovic has some thoughts on how to deal with rejection.
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- Pre-registration tickets for the mesh conference, which happens May 15/16, are now on sale.
- Applications are now open for 48 Hours in the Valley. There are 20 spots up for grabs.
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