This Week in Canadian Startups

	How to Pitch Your Startup...in Three Minutes In the multi-tasking, ADD, fickle world in which we live, startups have a small window to capture someone's attention. But is it possible for a startup to effectively pitch in three minutes? Here's some advice on how to make it happen.

For startups, strong and clear messaging is a must-have. This week, I did a two-part series looking at the steps involved to create messaging, as well as the reality messaging is a process that never really stops.

There's beauty in simplicity. Boris Wertz has five ways for entrepreneurs to embrace it.

Fundrazr.com has surpassed $20-million in international donations. With $50,000 coming in daily, it is now Canada's largest crowdsourcing platform.

What's the startup scene in Atlantic Canada? Jevon MacDonald provides insight into how to create a startup on the right-coast.

For startups embracing the lean approach, Shane Barker puts the spotlight on five key metrics.

Every startup has rivals, even if they aren't obvious. Craig Morantz did a two-part series looking at how competition is defined, and how entrepreneurs should react to competition.

Saul Colt has joined Kinetic Cafe, where he'll be involved in its Kinetic Startup program that will incubate and invest in startups.

As Mark MacLeod moves to Toronto for a new gig with Freshbooks, he reflects on Montreal's startup scene.

What are accelerators seeking from startup entrepreneurs? Inc. looks at the key traits, including entrepreneurial personalities.

How do you tell if a potential startup name sucks? Alex Weaver has six tips to make sure this doesn't happen.

For whatever reason, failure has been a hot theme recently. Entrepreneurship.org explores how failure is part of the path to success.

For many startups, snagging a big customer can be a major accomplishment. But it is worth the effort involved? Richard Demb, co-founder of Abe's Market, has some thoughts.

What is it that fascinates people with being an entrepreneur? Francisco Dao has a good post about what startup junkies are really addicted to.

OMERS Ventures named George Babu as a director. He'll focus on investments in the human-computer interfaces, hardware platforms and mobile and enterprise software.

Looking for the ultimate startup intelligence toolkit? Here's one from VC Cafe. Here's an ebook I put together featuring 117 of the leading digital marketing tools.

Some Canadian startups that captured my attention this week: SimpleTax, which offers a free tax filing service. SurfEasy, which was was profiled in BlogTO, and MYO, which has pre-sold 20,000 of its motion-sensing armbands.

Adam Toren suggests there are 10 marketing skills every person should know, which is particularly relevant for entrepreneurs.

Ben Yoskovitz, who just published "Lean Analytics" with Alistair Croll, has some thoughts on the value of creating free content.

- Pre-registration tickets for the mesh conference, which happens May 15/16, are now on sale.
- East Coast Startup Week is happening March 20 to 24 in Frederiction.

Thanks to Insurance Portfolio Financial Services for their sponsorship. If you're a startup looking to offer benefits to employees, click on logo above.

Did I miss something? Hit Reply or send me an email at mark@markevans.ca

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How to Pitch Your Startup...in Three Minutes