Hi, there!

Over the past few months, Peer Insight has been practicing what we preach! We're running internal in-market experiments, listening to your feedback and pivoting from our original assumptions. In fact, the newsletter you're reading right now is a prototype to test our assumptions about you, the readers, and what you want to see. 

Beyond our experiments, we’re helping our partners forge new growth in meaningful, complex arenas such as health care and transportation. We’re building innovation capacity with teaching programs at universities and we hosted DC’s first-ever Service Jam. Thank you for collaborating with us and enjoy the newsletter.

Natalie Foley  //  Vice President & COO

Tim Ogilvie on Why Failure is More Instructional Than Success

The intrinsic value of failure is a lesson that should not be lost on 21st-century entrepreneurs. Failure can teach not only what one is doing wrong, but also how to do it right the next time.

Peer Insight to Host Public Design Thinking Workshop

Find out how product-driven firms make the shift to services.

Are you tackling innovation differently from your core buisness?

The first step in setting your C-Suite up for success is to help them adopt the right mindset. The leadership behaviors they exhibit in managing the Core Business do not translate naturally to innovation.

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Does economic pressure instill stagnation or inspire innovation?

In the economic turbulence, we’ve prioritized things precariously for creative thinking. Our obsession with the bottom line leaves little to no room for coloring outside the lines, and with careers in the balance we focus wholly on doing our job as defined.

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How to Create a Multi-day Service Experience for
Under $100

Interviews are the perfect tool to use when your are exploring options early on in a service innovation project. However, when you are past the initial exploration phase, it is often difficult to get your users to cough up their true feelings about an offering until they get to actually get to experience it and react to stimulus over the course of a few days or weeks.

> Read more