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Welcome to the April Issue <<First Name>>
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Are you sitting down? Uncomfortable facts about sedentary work practices
 When we consider safety in the workplace, often it’s manual and labour-intensive professions that we think are at the highest risk. However a new report from Commcare has shown this is not the case.
So sit back in your ergonomic chair, there are some serious health consequences for workers sitting for long periods of time:
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On average, office workers sit for 76% of the day.
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Considerable evidence suggests that prolonged sitting increases the risk of cancer, cardiovascular disease and death.
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People who sit for more than 11 hours a day have a 40 per cent increased risk of death in the next three years compared with people who sit for less than four hours.
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Workers who have been in sedentary roles for more than 10 years have double the risk of colon cancer.
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Prolonged sitting is an independent risk factor, even if you engage in regular exercise.
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Long periods of sitting are a suspected risk factor in the development of musculoskeletal disorders.
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Even short, regular breaks from sitting can be beneficial for workers’ health.
Commcare has released work practice guidance and a toolkit for human resources and OH&S managers which suggests a variety of cost-effective organisational, team and individual strategies that can be implemented to reduce the risks associated with sedentary work practices.
To read more about these strategies, read the rest of the article here >>.
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'Dumb Ways to Die, Clever Ways to Communicate:
Keeping the workplace safety message alive.'
Free Webinar
Free webinar on applying the strategies behind Australasia’s most successful behaviour change campaigns to your workplace - April 11th.
How do you communicate safety messages within your organisation so you get buy in and measurable behaviour change? In this 30 minute webinar, we’ll examine some of Australia’s most successful public safety and behavioural change campaigns from TAC, QUIT, Workcover (and the new Metro campaign Dumb Ways to Die) and the best global campaigns. We’ll tweeze out what works, what doesn’t, and how we can effectively communicate a safety message in our workplace that not only engages, but utilises both traditional and new media forms, and uses experiential and environmental elements.
At Safety Dimensions we specialise in behavioural safety and leadership programs that live within your workplace culture long after the training is complete.
Who should attend?
Safety Managers, HR & Management, Marketing Managers and anyone interested in the marketing of behaviour change. Limited to 100 registrations.
What you’ll discover:
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The elements in the most successful behavioural change campaigns
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The difference between a good campaign and one that successfully changes behaviour
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How can we apply these ideas to internal safety messaging and marketing in the workplace?
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The 5 elements of communicating a message effectively
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Go beyond the poster: why cross platform messaging is important
Can't attend the scheduled time? The webinar will be recorded, so register and you'll be sent the link to watch in your own time.
 About the Presenter
Tania Sernia is the Marketing Manager at Safety Dimensions. With over 15 years experience in design, communications and marketing strategy in the corporate, not-for-profit, IT, education and FMCG sectors including at Hallmark, the Department of Education and the United Nations. Tania is also the producer of Do Good Radio which is heard in over 50 countries and profiles individuals making positive change on the planet.
When? Thursday 11th of April
12.30pm Melbourne, Sydney & Brisbane
10.30am Perth
2.30pm NZ
Other Safety Dimensions webinars you might find valuable:
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The Invisible Bike Helmet - The Impossible Made Possible
When Swedish design students Anna Haupt and Terese Alstin turned their attention to one of the most common pieces of safety equipment - the humble, and often maligned bike helmet - they had no idea that they'd create a disruptive safety innovation.
Beginning with a survey about why so few people wore bicycle helmets, responses were common - "They're a pain to carry about, they all look hideous, they ruin your hair, nobody else wears them, you can't get your hat on underneath." Although aware of the risks on the roads, many were choosing to bicycle without a helmet. People really did want to protect their heads in road accidents, but it wasn't the bicyclists who need to change, it was the product.
Asking people what they'd ideally like the bicycle helmet of tomorrow to look like, they got responses like these:
"Like a cool hat with a built-in helmet."
"Something small that you can fold up and put in your pocket."
"Something that lets you change what it looks like, like you can with mobile phone skins or wigs."
"Invisible."
 The instant they heard the word "invisible", the design students realised that was what the world was waiting for - the 'Hovding' - an invisible bicycle helmet. Hovding is a collar for bicyclists, worn around the neck which inflates like an airbag around the head under accident conditions. The Hovding also include a black box which registers and records the last 10 seconds in the lead up to an accident which the inventors request is sent back to them to further improve the Hovding.
As the inventors said of their now commercialised product - “If people say it’s impossible we have to prove them wrong.”
This innovation encourages us to consider what other safety products could we rethink and redesign to fit with human preferences?
To read more and see the video of the Hovding invisible helmet in action click here.
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Want to be able to train your staff in-house?
License our award winning programs.
For some organisations, it is hugely valuable to have their internal team deliver the implementation of the change program. Safety Dimensions is one of the very few organisations that will license our clients to roll out and deliver Safety Dimensions-designed programs.
Your organisation and Registered Training Organisations (RTOs) have the opportunity to tap into Safety Dimensions' quality deliverables through licensing arrangements. As a licensee, you will be able to save hundreds of hours in design, pre-training quality assurance and assessment of the programs that we’ve seen work with thousands of learners.
Included in the licensing fee is a provision to have the materials contextualised to your specific organisational requirements, and to have your branding added onto the materials. When the licensing agreement takes effect, you will be fully supported by us and experience first-hand our comprehensive (and clear) induction, followed by a series of coaching that makes our licensing arrangements work with no fuss for your organisation.
Safety Dimensions offer licensing arrangements for the following educational products:
- The industry-endorsed and accredited Certificate IV in Safety Leadership (OHS) – Construction (on behalf of the copyright owner, John Holland Group)
- Our non-accredited training options include:
To discuss how a licensing arrangement may be a cost-effective solution for your organisation, please call Melissa Williams 03 9510 0477 or info@safetydimensions.com.au
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Injury Spotlight - Machine Operators & Nurses
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Contact Safety Dimensions
Safety Dimensions Head Office
Level 1, 37 Langridge Street Collingwood Victoria, Australia 3066
T: +61 3 9510 0477 F: +61 3 9510 2977 E: info@safetydimensions.com.au
To contact our other offices in Sydney, Brisbane and Kuala Lumpur click here
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