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Predicting Fair Market Value in NCAA Basketball Head Coaching Salaries

Proper valuation of a coach by athletic directors (ADs) can help to decide what compensation level is reasonable and fair, in accord with market data, and in concert with the likely...


NCAA and NBA Attendance Increases and Declines

In January, we explored the idea that attendance is dropping at NCAA and NFL football games due to fans’ increasing comfort watching the games at home. We found that “neither...


AD Family Tree with Whit Babcock, Mark Alnutt, and Mike Alden

Mike Alden has been at the helm of the University of Missouri athletics since 1998 and has produced the most comprehensive run of athletic and academic success in school history...


Transition To FBS: ADs Weigh In

In a recent article, the New York Times described challenges facing FCS programs in moving up to the FBS level. The issue is many faceted and the decision making process, within in an operational context, is complex, including satisfying...


Ask the AD: Peg Bradley-Doppes on Community Involvement and Technology

Peg Bradley-Doppes is 32-year veteran of NCAA Division I programs where she served as a head coach for 11 years and an athletics’ administrator for 21 years. Under her leadership...


Report on the Outsourced Ticketing Market in Division-I College Athletics

The outsourcing of ticket operations is a growing trend within college athletics. In exchange for fixed fees, commissions, and other considerations, schools expect to realize revenue...


Winthrop Podcasts

AD Family Tree with Whit Babcock, Mark Alnutt, and Mike Alden

The Tao of Sports podcast: Kevin Barefoot talks about Win AD client successes

Recent Readings - Studies

Duke Lacrosse, Universities, the News Media, and the Legal System: A Review of Howard M. Wasserman's Institutional Failures by Meredith Bollheimer

Blue Field of Dreams: A BCS Antitrust Analysis by Trevor Jack

Announcements

Join us at CABMA and NACDA, June 10 - 15, for a demo of how Win AD can increase revenues.

Win AD Chatter

“There’s no question in my mind that we’ve paid for our subscription for the next 3-4 years in the first 6 months on guarantee game negotiations alone.” Jared Mosley

“There’s no doubt in my mind you should have Win AD. it will save you time and it will make you money.” Ray Purpur

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