Assistant Treasurer Gordon Rich-Phillips unveiled a graphic and confronting public awareness campaign last Wednesday, developed by WorkCover, that highlights the consequences experienced by two young people who receive terrible injuries at work.
The campaign – ‘If You're Not Sure, Ask’ – comprises television, radio and online advertising and social media content and is aimed at workers aged 15-24 to encourage them to speak up at work if they are unsure of how to safely carry out an activity, use equipment, apply chemicals or handle machinery.
The ads focus on how each young worker’s split-second decision not to speak up leaves them with a serious injury and a lifetime of regret.
“Victoria is acknowledged as having the safest workplaces for young workers in the nation. And yet, almost 15,000 young workers have been seriously injured over the past five years,” Mr Rich-Phillips said. “It’s a tragedy that so many young people at the very start of their working lives are still being injured and our statistics show that there are around 3,000 workers aged under 25 injured each year in Victorian workplaces.
“That is why we believe campaigns like this are really important to help us drive home the message to young workers that it never hurts to ask and demonstrate to them that there can be life-long consequences of not speaking up.”
WorkCover Chief Executive Denise Cosgrove said there were many reasons why young workers were reluctant to speak about up safety. “Our research tells us that many young workers don’t want to appear stupid or incapable in front of colleagues or supervisors, or felt too insecure to ask while others felt overwhelmed in a new and unfamiliar environment, or didn’t want to bother their busy manager,” she said.
“That’s why it’s essential employers and supervisors not only provide appropriate supervision and training but create a workplace where young workers feel comfortable about speaking up.”
The television ads will screen from this Sunday for four weeks, with the campaign being supported by events at universities and TAFEs across the state aimed at encouraging thousands of students to see the commercials and share them on Facebook and Twitter using the hashtag #notsureask.
To view the campaign videos: www.notsureask.com.au
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