25.02.2016
Dear <<First Name>> <<Last Name>>,
Without further ado, let’s get straight to the point: With our February newsletter, we’re giving you tips on designing calendar covers. Because it’s vital and spending a bit more time on your cover will be worthwhile for you!
Read on and best wishes from
Your CALVENDO Team
  
How to make an impact with your cover
It’s a fact: Boring calendar covers that don’t look professional are not very conducive for your sales. Never underestimate the power of your cover, we say!
It really can’t be stressed often enough but your calendar cover is vital for making your product a success. It is the most important element of your calendar – and a selling point. The image you choose for your cover therefore needs to be convincing, as does your title and subtitle (if you use one), font and overall design of the cover.
So, we've got a few cover design tips for you. Here it goes:
Choosing the right cover image
A few things you should consider when choosing your cover image:
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Use an image with a clear and striking central motive that visualises your calendar’s topic well.
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Make sure that your image represents your calendar in its entirety (and not just parts of it).
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Work with an image that catches peoples’ eyes, makes them curious and interested in your calendar.
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Choose an image that provides you with enough space to integrate your title in a large font that can easily be read.
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Your cover image should be of high quality, i.e. a really good image that shows the craft of photography (or any other art form you might be working with).
   
Important design criteria
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Your title font needs to be big enough so that it can still be read on the small thumbnail images used on online shops.
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Make sure that that there is a high contrast between font and background colour, e.g., choose white or a light colour for your title font if the background is fairly dark.
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Should you work with a collage for your cover image and combine several images, don’t use more than six; otherwise, it gets too small and fiddly.
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Work with image detail! Simply plonking a motive in the middle can be boring. Everything you ever learned about photography and composition also applies to calendar covers. (Just a reminder: top 10 photography composition rules)
Don’t forget: You’ll also make our jury happy if you pay attention to your cover. Let alone that your calendars will definitely make more of an impact and attract potential buyers.
If you use a picture editing software, you can also create a jpg for your cover and upload it on the system when creating your calendar. Last but not least, here’s a cover design video tutorial on our Calvendo YouTube channel. We look forward to seeing the results of your “studies” : ) !
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