Green Building: It's Not What They Say, It's What They Want

Suzanne Shelton of sustainability-focused marketing organization Shelton Group shares her reflections on last month's Greenbuild International Conference and Expo.
"When I talk to builders and architects, I hear the standard refrain: consumers aren’t asking for it. ... The reality is, Americans do want greener homes. They just don’t call them that. In fact, if you created a profile of the person in the market for a new home and put it alongside a profile of the person who’s already bought a certified green or energy-efficient home, you’d see that those two profiles are almost identical."
Click here to read Suzanne's full blog post.
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