EAA Newsletter

A note from the ICORIA 2021 conference chair Considering the pandemic situation in Europe, the EAA board together with the conference organizer have decided that ICORIA 2021 will move to an online format. We are very sad that we cannot meet in Bordeaux this year, but we believe that this is the safest option for all of us. Moving to an online conference allows us to extend the submission deadline to April 15, 2021. This year’s conference theme “Authenticity, Narratives and History” is a reflection about Bordeaux as a city, but also about what a brand is able to convey and what consumers are expecting. Research around these key words is still ongoing, and there is still lots to investigate. The main conference will be preceded by the 7th doctoral colloquium on June 23. The colloquium aims to help PhD students develop the professional skills required for their academic career. The doctoral colloquium will be followed by a reception late in the afternoon to welcome all conference delegates. One of our keynote speakers, Nelly Chatue-Diop is a tech entrepreneur and former Chief Data Officer of Betclic. She can be defined as a data strategist, a pricing expert, a passionate about Africa tech and a blockchain enthusiast. She will tackle artificial intelligence and diversity. For regular announcements and news updates, please follow us on Instagram (icoria_2021) or Facebook (Icoria_2021). The call for papers can be found on the EAA-website Paper submission Please submit a ten-page summary of your paper as soon as possible (but no later than April 15, 2021). Please use the submission procedure for your paper summaries provided on EasyChair: https://easychair.org/conferences/?conf=icoria2021 The summary must include an Abstract, Introduction, Discussion and/or Conclusion and a list of references, as well as a brief description of the hypotheses, research objectives, methods and findings. A separate cover/title page should include: Title, Author(s) names, Affiliations, and Contact Details. Please refer to ICORIA 2020 Submission Instructions when preparing the paper and title page. Papers must be prepared using the layout and reference guidelines of the International Journal of Advertising. All submissions will be blind peer reviewed. Please ensure your submission applies a correct academic style and authors are not to be identified in the text. Papers submitted to the ICORIA 2021 can be selected for a special issue in IJA and/or the EAA book. Special sessions Proposals for a Special Session (SS) should cover one entire session (4 papers). These proposals are submitted by the session chair, who is responsible for the submission of 1 document with the 4 manuscripts and 1 document with the names and affiliations of each manuscript. The aim of Special Sessions is to stimulate discussion and set up new insights or domains. Special session proposals are peer reviewed based on the relevance of the topic, innovative approach, and the quality of the content. All guidelines and criteria for regular submissions apply too for submissions of a Special Session (length is limited to two pages per paper plus a separate cover/title page). The summary of each contributor must include an Abstract, Introduction, Discussion and/or Conclusion and a short list of references. Also a brief description of the hypotheses, research objectives, methods and findings if applicable. A separate cover/title page should include for all the manuscripts: Title, Author(s) names, Affiliations, and Contact Details. ICORIA grants For the second year, EAA offers research grants to encourage high-quality advertising research to be presented at ICORIA 2021 conference. For more information about the grant criteria and application, please refer to the Awards and grants-page on the EAA-website. Dr Alexandra Vignolles, Conference manager

EAA Flemming Hansen Award 2021

Call for nominations

The European Advertising Academy (EAA) is seeking nominations for the Flemming Hansen Award. This long-term impact award honors a scholar who has made contributions to distinguished scholarship in advertising research. Specifically, the EAA will recognize an author of one or more publications that had a significant impact in the field of advertising. The 2021 recipient will be announced at the Gala Dinner of the 19th International Conference on Research in Advertising (ICORIA).

The EAA will consider self-nomination as well as nomination by another person or organization. All nominees will be considered against the same criteria. Please send nominations and any questions related to this award to the EAA Award Manager, Tobias Langner, at langner@wiwi.uni-wuppertal.de. Include the candidate’s CV with the nomination letter which should describe significant contributions to distinguished scholarship made by the nominee (maximum one page). Nominations for the 2021 award must be received by April 1, 2021.

EAA Research grants

Call for submissions

To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy announces the first call for a yearly EAA Research Grant.

The total awards are € 3,000 each year. Applicants can apply for a maximum of €1,500. If multiple researchers request a smaller amount, more than two grants may be awarded.

The lead applicant of the project must be EAA or EAA / AAA joint member. All EAA of EAA/AAA joint members are eligible to apply as leading or as co-applicant for one grant each year. The funding (up to € 1,500) must be used for research-related expenses. Applications should be submitted via email to info@icoria.org, no later than March 15, 2021. The EAA Research Grants will be awarded during ICORIA.

For more information about the grant criteria and application, please refer to the Awards & grants page on our website.

Advances in Advertising Research Vol XI

Advances in Advertising Research Vol. XI – Designing Experiences for Advertising (Martin K.J. Waiguny and Sara Rosengren Eds.) is in the last stages of the production. Copies will send out to the contributors of the 23 research papers in 4 main chapters.

The book demonstrates the widespread topics and cutting-edge research in the advertising domain:

(1) Persuasive Experiences: research persuasive messages their measurement and various moderating aspects from different channels to psychological constructs.
(2) Sensory and Emotional Experiences: investigate the role of sensory and emotional cues in Marketing communications like music, entertainment or humor.
(3) Experiencing Differences: Looks into communications research for different groups like gender, children of families.
(4) Responsible experiences: present research from the realm of CSR and green advertising.

EAA-AAA Joint Membership

The EAA has a joint membership with the American Academy of Advertising (AAA) which allows members access to both organizations with all membership benefits, including the ability to pay the members’ reduced price at both ICORIA and the AAA Conferences in the year of the joint membership. If you are interested, please check our membership page and visit www.aaasite.org/membership.

Journal and Conference Announcements

Journal of Advertising, Special Issue “Mobile Technology and Advertising”

The special section seeks high quality submissions that will be of lasting use to the discipline. In light of the breadth of complexities in mobile technologies and advertising, the editors encourage submissions that take a multidisciplinary perspective on mobile technologies in advertising as well as collaborations between academia and practice.
Special Issue Editors: Stefan Bernritter, King's College London, UK, Shintaro Okazaki, King's College London, UK, Douglas West, King's College London, UK;
E-mail: jamobilespecialissue@gmail.com.
Submission Deadline: May 20, 2021.
More information.

Journal of Advertising, Special Section “Forgotten/Neglected Advertising Research Topics: Candidates for Resurrection?!”

This special section is devoted to advertising theories, methods, conceptualizations, and/or practices that may no longer be on the cusp of advertising scholarship interest or practitioner use but which may still hold significance and utility for advertising scholars and specialists.
Special Issue Editor(s): Les Carlson, University of Nebraska-Lincoln USA, (JAresurrected@gmail.com); Russell N. Laczniak, Iowa State University USA (JAresurrected@gmail.com)
Submission Deadline: August 1, 2021
More information

Journal of Advertising, Special Issue dedicated to Reimagining Advertising Research: 50 Years and Beyond

This special issue is aimed at looking to the future and proposing new theories and/or new aspects of advertising practice that may be fruitful in studying and explaining advertising in the years ahead. Papers should be forward-looking and consider what will likely be important for advertising research and theory in our changing society and advertising practices.
Work is strongly encouraged that makes new (or renewed) connections to the disciplines that are not well represented or not being applied to their maximum potential in the extant advertising research and theory. Of course, all papers should be relevant to the broad global readership of the Journal of Advertising. Here, advertising is defined broadly, as reflected in the recent Journal of Advertising Special Issue on The Future of Advertising (Journal of Advertising, Volume 45 Issue 3). The hope is that the papers in this issue will help spur thinking in new directions that can expand our understanding and conceptualization of advertising knowledge. Thus, papers on all research topics related to all types of advertising are welcome. Both conceptual and empirical work that presents ground-breaking original ideas and new research directions is welcome.
Guest editors: Drs. Jisu Huh and Ron Faber at JAturns50@gmail.com
Submission deadline: December 1, 2021
More information.

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